Matches in DBpedia 2016-04 for { <http://dbpedia.org/resource/Marketing_science> ?p ?o }
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- Marketing_science abstract "Marketing science is a field that approaches marketing – the understanding of customer needs, and the development of approaches by which they might be fulfilled – predominantly through the methods of science, rather than through tools and techniques common with research in the arts or in humanities.The field of marketing science, in the pursuit of \"truths\" in marketing, is related to, but more general than marketing research, which is oriented towards a specific product, service or campaign.Before marketing science was formally labeled, its activity appeared as management science within the marketing framework. The interaction between academics and practitioners in marketing science dates back to 1961, with the founding of the Marketing Science Institute. Interest in marketing science as a field grew in the late 1980s and early 1990s as electronic point-of-sale data grew and barcode readers led to a \"marketing information revolution.\" Before conferences were organized with a \"marketing science\" label, four meetings were convened as \"Market Measurement and Analysis\" conferences from 1979 to 1982, sponsored by The Institute of Management Sciences and the Operations Research Society of America. The first officially labeled Marketing Science Conference was hosted by the School of Management at UCLA in 1983.".
- Marketing_science wikiPageExternalLink marketingscience.html.
- Marketing_science wikiPageID "32230393".
- Marketing_science wikiPageLength "2866".
- Marketing_science wikiPageOutDegree "18".
- Marketing_science wikiPageRevisionID "680931061".
- Marketing_science wikiPageWikiLink Barcode_reader.
- Marketing_science wikiPageWikiLink Category:Fields_of_application_of_statistics.
- Marketing_science wikiPageWikiLink Category:Management.
- Marketing_science wikiPageWikiLink Category:Marketing.
- Marketing_science wikiPageWikiLink Category:Marketing_analytics.
- Marketing_science wikiPageWikiLink Category:Operations_research.
- Marketing_science wikiPageWikiLink Humanities.
- Marketing_science wikiPageWikiLink Institute_for_Operations_Research_and_the_Management_Sciences.
- Marketing_science wikiPageWikiLink Management_science.
- Marketing_science wikiPageWikiLink Marketing.
- Marketing_science wikiPageWikiLink Marketing_Science_Institute.
- Marketing_science wikiPageWikiLink Marketing_research.
- Marketing_science wikiPageWikiLink Point_of_sale.
- Marketing_science wikiPageWikiLink Science.
- Marketing_science wikiPageWikiLink The_arts.
- Marketing_science wikiPageWikiLink UCLA_Anderson_School_of_Management.
- Marketing_science wikiPageWikiLinkText "Marketing science".
- Marketing_science wikiPageWikiLinkText "marketing science".
- Marketing_science wikiPageWikiLinkText "marketing scientist".
- Marketing_science wikiPageUsesTemplate Template:For.
- Marketing_science subject Category:Fields_of_application_of_statistics.
- Marketing_science subject Category:Management.
- Marketing_science subject Category:Marketing.
- Marketing_science subject Category:Marketing_analytics.
- Marketing_science subject Category:Operations_research.
- Marketing_science hypernym Field.
- Marketing_science type Analytic.
- Marketing_science type Discipline.
- Marketing_science type Field.
- Marketing_science type Redirect.
- Marketing_science type Science.
- Marketing_science type Subfield.
- Marketing_science comment "Marketing science is a field that approaches marketing – the understanding of customer needs, and the development of approaches by which they might be fulfilled – predominantly through the methods of science, rather than through tools and techniques common with research in the arts or in humanities.The field of marketing science, in the pursuit of \"truths\" in marketing, is related to, but more general than marketing research, which is oriented towards a specific product, service or campaign.Before marketing science was formally labeled, its activity appeared as management science within the marketing framework. ".
- Marketing_science label "Marketing science".
- Marketing_science sameAs Q6770925.
- Marketing_science sameAs علم_التسويق.
- Marketing_science sameAs m.0gy085g.
- Marketing_science sameAs Q6770925.
- Marketing_science wasDerivedFrom Marketing_science?oldid=680931061.
- Marketing_science isPrimaryTopicOf Marketing_science.