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Matches in DBpedia 2016-04 for { <http://dbpedia.org/resource/Marketing_and_artificial_intelligence> ?p ?o }

• Marketing_and_artificial_intelligence abstract "Artificial intelligence is a field of study that “seeks to explain and emulate intelligent behaviour in terms of computational processes” through performing the tasks of decision making, problem solving and learning. Unlike other fields associated with intelligence, Artificial intelligence is concerned with both understanding and building of intelligent entities, and has the ability to automate intelligent processes. It is evident that Artificial intelligence is impacting on a variety of subfields and wider society. However literature regarding its application to the field of marketing appears to be scarce. Advancements in Artificial intelligence’s application to a range of disciplines have led to the development of Artificial intelligence systems which have proved useful to marketers. These systems assist in areas such as market forecasting, automation of processes and decision making and increase the efficiency of tasks which would usually be performed by humans. The science behind these systems can be explained through neural networks and expert systems which are computer programs that process input and provide valuable output for marketers. In the area of social networking, AI is used to Artificial intelligence systems stemming from Social computing technology can be applied to understand social networks on the Web. Data mining techniques can be used to analyze different types of social networks. This analysis helps a marketer to identify influential actors or nodes within networks, this information can then be applied to take a Societal marketing approach.Artificial intelligence has gained significant recognition in the marketing industry. However, ethical issues surrounding these systems and their potential to impact on the need for humans in the workforce, specifically marketing, is a controversial topic.".
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• Marketing_and_artificial_intelligence subject Category:Artificial_intelligence_applications.
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• Marketing_and_artificial_intelligence comment "Artificial intelligence is a field of study that “seeks to explain and emulate intelligent behaviour in terms of computational processes” through performing the tasks of decision making, problem solving and learning. Unlike other fields associated with intelligence, Artificial intelligence is concerned with both understanding and building of intelligent entities, and has the ability to automate intelligent processes.".
• Marketing_and_artificial_intelligence label "Marketing and artificial intelligence".
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