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- Logit_analysis_in_marketing abstract "Logit analysis is a statistical technique used by marketers to assess the scope of customer acceptance of a product, particularly a new product. It attempts to determine the intensity or magnitude of customers' purchase intentions and translates that into a measure of actual buying behaviour. Logit analysis assumes that an unmet need in the marketplace has already been detected, and that the product has been designed to meet that need. The purpose of logit analysis is to quantify the potential sales of that product. It takes survey data on consumers' purchase intentions and converts it into actual purchase probabilities.Logit analysis defines the functional relationship between stated purchase intentions and preferences, and the actual probability of purchase. A preference regression is performed on the survey data. This is then modified with actual historical observations of purchase behavior. The resultant functional relationship defines purchase probability.This is the most useful of the purchase intention/rating translations because explicit measures of confidence level and statistical significance can be calculated. Other purchase intention/rating translations include the preference-rank translation and the intent scale translation.The logit function is the reciprocal function to the sigmoid logistic function.".
- Logit_analysis_in_marketing wikiPageID "265362".
- Logit_analysis_in_marketing wikiPageLength "1855".
- Logit_analysis_in_marketing wikiPageOutDegree "16".
- Logit_analysis_in_marketing wikiPageRevisionID "670516357".
- Logit_analysis_in_marketing wikiPageWikiLink Category:Categorical_data.
- Logit_analysis_in_marketing wikiPageWikiLink Category:Market_research.
- Logit_analysis_in_marketing wikiPageWikiLink Category:Marketing_analytics.
- Logit_analysis_in_marketing wikiPageWikiLink Category:Product_management.
- Logit_analysis_in_marketing wikiPageWikiLink Comparison_of_statistical_packages.
- Logit_analysis_in_marketing wikiPageWikiLink Intent_scale_translation.
- Logit_analysis_in_marketing wikiPageWikiLink Logit.
- Logit_analysis_in_marketing wikiPageWikiLink Marketing.
- Logit_analysis_in_marketing wikiPageWikiLink Marketing_research.
- Logit_analysis_in_marketing wikiPageWikiLink New_product_development.
- Logit_analysis_in_marketing wikiPageWikiLink Preference-rank_translation.
- Logit_analysis_in_marketing wikiPageWikiLink Preference_regression.
- Logit_analysis_in_marketing wikiPageWikiLink Product_(business).
- Logit_analysis_in_marketing wikiPageWikiLinkText "Logit analysis in marketing".
- Logit_analysis_in_marketing wikiPageWikiLinkText "Logit_analysis_in_marketing".
- Logit_analysis_in_marketing wikiPageWikiLinkText "logit analysis".
- Logit_analysis_in_marketing wikiPageUsesTemplate Template:See_also.
- Logit_analysis_in_marketing wikiPageUsesTemplate Template:Unreferenced.
- Logit_analysis_in_marketing subject Category:Categorical_data.
- Logit_analysis_in_marketing subject Category:Market_research.
- Logit_analysis_in_marketing subject Category:Marketing_analytics.
- Logit_analysis_in_marketing subject Category:Product_management.
- Logit_analysis_in_marketing hypernym Technique.
- Logit_analysis_in_marketing type TopicalConcept.
- Logit_analysis_in_marketing type Type.
- Logit_analysis_in_marketing type Analytic.
- Logit_analysis_in_marketing type Datum.
- Logit_analysis_in_marketing type Method.
- Logit_analysis_in_marketing type Type.
- Logit_analysis_in_marketing type Thing.
- Logit_analysis_in_marketing comment "Logit analysis is a statistical technique used by marketers to assess the scope of customer acceptance of a product, particularly a new product. It attempts to determine the intensity or magnitude of customers' purchase intentions and translates that into a measure of actual buying behaviour. Logit analysis assumes that an unmet need in the marketplace has already been detected, and that the product has been designed to meet that need.".
- Logit_analysis_in_marketing label "Logit analysis in marketing".
- Logit_analysis_in_marketing seeAlso Logistic_regression.
- Logit_analysis_in_marketing sameAs Q17117961.
- Logit_analysis_in_marketing sameAs m.01n9wq.
- Logit_analysis_in_marketing sameAs Q17117961.
- Logit_analysis_in_marketing wasDerivedFrom Logit_analysis_in_marketing?oldid=670516357.
- Logit_analysis_in_marketing isPrimaryTopicOf Logit_analysis_in_marketing.