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- Lead_validation abstract "Lead validation is the process by which sales leads generated by Internet marketing campaigns are separated from other types of conversions. Lead validation is crucial for effective Internet marketing management; without it, companies can neither accurately evaluate the results of, nor efficiently improve, their SEO, PPC, display advertising, email, content marketing and social media campaigns.Not All Conversions Are LeadsMany systems used to track the results of lead generation Internet marketing campaigns are able to track conversions, but are not able to distinguish qualitative differences among those conversions. For example, a PPC campaign’s tracking system might report 50 forms were submitted from a given landing page in a given month, but the tracking system will not report how many of those 50 form submissions were actual sales leads.Based on a study released in 2015, actual sales leads, on average across several types of Internet marketing campaigns, represent less than 50% of total conversions. Other types of conversions include spam, sales solicitations and customer service inquiries.Dangers of Ignoring Lead ValidationOver investing in marginally effective campaigns. If a company fails to distinguish sales leads from other types of conversions through the process of lead validation, it will significantly overestimate the effectiveness of its campaigns, which often leads to further investment in marketing campaigns that are thought to be working, but in reality are not.Difficulty in making potentially effective campaigns successfulFailing to validate leads also limits the ability of Internet marketing specialists to improve campaigns on a tactical level. For example, in a PPC campaign, if keyword group “A” produces 100 conversions and keyword group “B” produces 50 conversions, more emphasis will be place on the former group. However, if lead validation is added to the process, it may reveal that group “A” produced 20 sales leads, and group “B” produced 30 — in which case more emphasis would properly be given to the latter group.".
- Lead_validation wikiPageExternalLink critical-importance-lead-validation-internet-marketing.
- Lead_validation wikiPageID "47928442".
- Lead_validation wikiPageLength "15208".
- Lead_validation wikiPageOutDegree "2".
- Lead_validation wikiPageRevisionID "700409493".
- Lead_validation wikiPageWikiLink Category:Internet_marketing_terminology.
- Lead_validation wikiPageWikiLink Category:Sales.
- Lead_validation wikiPageUsesTemplate Template:Cite_web.
- Lead_validation wikiPageUsesTemplate Template:Multiple_issues.
- Lead_validation wikiPageUsesTemplate Template:No_footnotes.
- Lead_validation wikiPageUsesTemplate Template:No_lead.
- Lead_validation subject Category:Internet_marketing_terminology.
- Lead_validation subject Category:Sales.
- Lead_validation hypernym Process.
- Lead_validation type Election.
- Lead_validation comment "Lead validation is the process by which sales leads generated by Internet marketing campaigns are separated from other types of conversions.".
- Lead_validation label "Lead validation".
- Lead_validation sameAs Q22906298.
- Lead_validation sameAs Q22906298.
- Lead_validation wasDerivedFrom Lead_validation?oldid=700409493.
- Lead_validation isPrimaryTopicOf Lead_validation.