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- H2NO abstract "H2NO refers to an upselling campaign by Coca-Cola to dissuade consumers from ordering tap water drinks at restaurants, and to instead order more profitable soft drinks, non-carbonated beverages, or bottled water. The campaign's title, H2NO, reflects the program's purpose, which is to have customers say No to H2O, the chemical formula for water. The program taught waiters how to use \"suggestive selling techniques\" to offer an onslaught of alternative beverages when diners asked for water.In July 2001, a link to a story about the program's success at Olive Garden was posted to Cockeyed.com. The link was reposted around the internet, until the story was taken down by Coca-Cola on August 2, 2001 for fears it might be misinterpreted. On August 20, 2001, the story was covered by the New York Times, and subsequently by a number of news providers.The campaign ran only in the United States.".
- H2NO wikiPageExternalLink mJFpZ.
- H2NO wikiPageExternalLink www.tapsydney.com.au.
- H2NO wikiPageID "36852247".
- H2NO wikiPageLength "13213".
- H2NO wikiPageOutDegree "32".
- H2NO wikiPageRevisionID "674958550".
- H2NO wikiPageWikiLink Bottled_water.
- H2NO wikiPageWikiLink Bottled_water_in_the_United_States.
- H2NO wikiPageWikiLink Category:Advertising_in_the_United_States.
- H2NO wikiPageWikiLink Category:Drinking_water.
- H2NO wikiPageWikiLink Category:Promotional_campaigns_by_Coca-Cola.
- H2NO wikiPageWikiLink Chemical_formula.
- H2NO wikiPageWikiLink Coca-Cola.
- H2NO wikiPageWikiLink Cockeyed.com.
- H2NO wikiPageWikiLink Corporate_Accountability_International.
- H2NO wikiPageWikiLink Daily_Mail.
- H2NO wikiPageWikiLink Graphic_designer.
- H2NO wikiPageWikiLink Herald_Sun.
- H2NO wikiPageWikiLink Imgur.
- H2NO wikiPageWikiLink Letter_to_the_editor.
- H2NO wikiPageWikiLink London_Evening_Standard.
- H2NO wikiPageWikiLink Nestlé_boycott.
- H2NO wikiPageWikiLink Olive_Garden.
- H2NO wikiPageWikiLink Pacific_Institute.
- H2NO wikiPageWikiLink Peter_Gleick.
- H2NO wikiPageWikiLink Sacramento,_California.
- H2NO wikiPageWikiLink Soft_drink.
- H2NO wikiPageWikiLink Sydney_Water.
- H2NO wikiPageWikiLink Tap_water.
- H2NO wikiPageWikiLink The_Glass_House_(2001_TV_series).
- H2NO wikiPageWikiLink The_New_York_Times.
- H2NO wikiPageWikiLink Upselling.
- H2NO wikiPageWikiLinkText "H2NO".
- H2NO align "right".
- H2NO bgcolor "#c6dbf7".
- H2NO image "H2NO campaign screenshots, Imgur".
- H2NO quote "According to reports in the US, the first shots in the war against water were fired in Olive Garden restaurants.".
- H2NO quote "In this age of branding, even plain old milk needs a big ad campaign and celebrity endorsements. But another popular beverage, tap water, has no such support -- a tactical misstep that has left it vulnerable to aggressive competitors like the Coca-Cola Company.".
- H2NO source "--"Coke says no to H2O", Sunday Herald Sun".
- H2NO source "1200.0".
- H2NO width "258".
- H2NO width "30.0".
- H2NO wikiPageUsesTemplate Template:External_media.
- H2NO wikiPageUsesTemplate Template:Quote_box.
- H2NO wikiPageUsesTemplate Template:Reflist.
- H2NO subject Category:Advertising_in_the_United_States.
- H2NO subject Category:Drinking_water.
- H2NO subject Category:Promotional_campaigns_by_Coca-Cola.
- H2NO type Beverage.
- H2NO type Beverage.
- H2NO type Determinant.
- H2NO comment "H2NO refers to an upselling campaign by Coca-Cola to dissuade consumers from ordering tap water drinks at restaurants, and to instead order more profitable soft drinks, non-carbonated beverages, or bottled water. The campaign's title, H2NO, reflects the program's purpose, which is to have customers say No to H2O, the chemical formula for water.".
- H2NO label "H2NO".
- H2NO sameAs Q5628820.
- H2NO sameAs m.0lqh_0q.
- H2NO sameAs Q5628820.
- H2NO wasDerivedFrom H2NO?oldid=674958550.
- H2NO isPrimaryTopicOf H2NO.