Matches in DBpedia 2016-04 for { <http://dbpedia.org/resource/Frequency_capping> ?p ?o }
Showing triples 1 to 34 of
34
with 100 triples per page.
- Frequency_capping abstract "Frequency capping is a term in advertising that means restricting (capping) the number of times (frequency) a specific visitor to a website is shown a particular advertisement. This restriction is applied to all websites that serve ads from the same advertising network.Frequency capping is a feature within ad serving that allows to limit the maximum number of impressions/views a visitor can see a specific ad within a period of time. E.g.: 3 views/visitor/24-hours means after viewing this ad 3 times, any visitor will not see it again for 24 hours. This feature uses cookies to remember the impression count. Non-cookies privacy-preserving implementation is also available.Frequency capping is often cited as a way to avoid banner burnout, the point where visitors are being overexposed and response drops. This may be true for campaigns of a direct-response nature measured by click-throughs, but it might run counter to campaigns of a brand-building nature measured by non-click activity.In social media, like youtube video campaigns, ignoring to set up a frequency capping may result in negative comments as the video ad become annoying no matter how good it is. Those comments may hurt the brand instead of get a brand awareness boost.".
- Frequency_capping wikiPageID "10721880".
- Frequency_capping wikiPageLength "1709".
- Frequency_capping wikiPageOutDegree "11".
- Frequency_capping wikiPageRevisionID "646011172".
- Frequency_capping wikiPageWikiLink Ad_serving.
- Frequency_capping wikiPageWikiLink Advertising.
- Frequency_capping wikiPageWikiLink Advertising_network.
- Frequency_capping wikiPageWikiLink Category:Advertising.
- Frequency_capping wikiPageWikiLink Category:Internet_advertising.
- Frequency_capping wikiPageWikiLink Category:Internet_terminology.
- Frequency_capping wikiPageWikiLink HTTP_cookie.
- Frequency_capping wikiPageWikiLink Privacy.
- Frequency_capping wikiPageWikiLink Session_capping.
- Frequency_capping wikiPageWikiLink Website.
- Frequency_capping wikiPageWikiLinkText "Frequency capping".
- Frequency_capping wikiPageWikiLinkText "frequency capping".
- Frequency_capping wikiPageUsesTemplate Template:Refimprove.
- Frequency_capping wikiPageUsesTemplate Template:Reflist.
- Frequency_capping subject Category:Advertising.
- Frequency_capping subject Category:Internet_advertising.
- Frequency_capping subject Category:Internet_terminology.
- Frequency_capping hypernym Term.
- Frequency_capping comment "Frequency capping is a term in advertising that means restricting (capping) the number of times (frequency) a specific visitor to a website is shown a particular advertisement. This restriction is applied to all websites that serve ads from the same advertising network.Frequency capping is a feature within ad serving that allows to limit the maximum number of impressions/views a visitor can see a specific ad within a period of time.".
- Frequency_capping label "Frequency capping".
- Frequency_capping sameAs Q2937552.
- Frequency_capping sameAs Capping.
- Frequency_capping sameAs הגבלת_תדירות_(פרסום_מקוון).
- Frequency_capping sameAs Capping.
- Frequency_capping sameAs m.02qn8fs.
- Frequency_capping sameAs Q2937552.
- Frequency_capping sameAs 展示频率上限.
- Frequency_capping wasDerivedFrom Frequency_capping?oldid=646011172.
- Frequency_capping isPrimaryTopicOf Frequency_capping.