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- Forward_Look abstract "Forward Look was a design theme employed by Virgil Exner in styling the 1955 through 1961 Chrysler Corporation vehicles.When Exner joined Chrysler, the company's vehicles were being fashioned by engineers instead of designers, and so were considered outmoded, unstylish designs. Exner fought to change this structuring, and got control over the design process, including the clay prototypes and the die models used to create production tooling. After seeing the P-38-inspired tailfins on the 1948 Cadillac, Exner adopted fins as a central element of his vehicle designs. He believed in the aerodynamic benefits of the fins, and even used wind tunnel testing at the University of Michigan—but he also liked their visual effects on the car. Exner lowered the roofline and made the cars sleeker, smoother, and more aggressive. In 1955, Chrysler introduced \"The New 100-Million Dollar Look\". With a long hood and short deck, the wedgelike designs of the Chrysler 300 letter series and revised 1957 models suddenly brought the company to the forefront of design, with Ford and General Motors quickly working to catch up. The 1957 Plymouths were advertised with the slogan, \"Suddenly, it's 1960!\"Fins soon lost popularity. By the late 1950s Cadillac, Chrysler and many other marques had escalated the size of fins until some thought they were stylistically questionable, and they became a symbol of American excess in the early 60s. 1961 is considered the last of the \"Forward Look\" designs. The 1962's were referred to as \"plucked chickens\" by Exner.".
- Forward_Look productionEndYear "1957".
- Forward_Look productionStartYear "1957".
- Forward_Look thumbnail Chrysler_300_C_1957_2.jpg?width=300.
- Forward_Look wikiPageID "3408780".
- Forward_Look wikiPageLength "2040".
- Forward_Look wikiPageOutDegree "15".
- Forward_Look wikiPageRevisionID "652467146".
- Forward_Look wikiPageWikiLink Cadillac.
- Forward_Look wikiPageWikiLink Car_tailfin.
- Forward_Look wikiPageWikiLink Category:Advertising_campaigns.
- Forward_Look wikiPageWikiLink Category:Automotive_styling_features.
- Forward_Look wikiPageWikiLink Category:Car_body_styles.
- Forward_Look wikiPageWikiLink Category:Chrysler.
- Forward_Look wikiPageWikiLink Chrysler.
- Forward_Look wikiPageWikiLink Chrysler_300_letter_series.
- Forward_Look wikiPageWikiLink File:ForwardLookFilter.jpg.
- Forward_Look wikiPageWikiLink Ford_Motor_Company.
- Forward_Look wikiPageWikiLink General_Motors.
- Forward_Look wikiPageWikiLink Lockheed_P-38_Lightning.
- Forward_Look wikiPageWikiLink Plymouth_(automobile).
- Forward_Look wikiPageWikiLink University_of_Michigan.
- Forward_Look wikiPageWikiLink Virgil_Exner.
- Forward_Look wikiPageWikiLinkText "Forward Look".
- Forward_Look name "300C".
- Forward_Look production "1957".
- Forward_Look wikiPageUsesTemplate Template:Automotive-part-stub.
- Forward_Look wikiPageUsesTemplate Template:CarDesign_nav.
- Forward_Look wikiPageUsesTemplate Template:Infobox_automobile.
- Forward_Look subject Category:Advertising_campaigns.
- Forward_Look subject Category:Automotive_styling_features.
- Forward_Look subject Category:Car_body_styles.
- Forward_Look subject Category:Chrysler.
- Forward_Look hypernym Theme.
- Forward_Look type Automobile.
- Forward_Look type MeanOfTransportation.
- Forward_Look type Single.
- Forward_Look type Redirect.
- Forward_Look type Product.
- Forward_Look type DesignedArtifact.
- Forward_Look type Thing.
- Forward_Look comment "Forward Look was a design theme employed by Virgil Exner in styling the 1955 through 1961 Chrysler Corporation vehicles.When Exner joined Chrysler, the company's vehicles were being fashioned by engineers instead of designers, and so were considered outmoded, unstylish designs. Exner fought to change this structuring, and got control over the design process, including the clay prototypes and the die models used to create production tooling.".
- Forward_Look label "Forward Look".
- Forward_Look sameAs Q5473210.
- Forward_Look sameAs Forward_Look.
- Forward_Look sameAs m.099zmg.
- Forward_Look sameAs Q5473210.
- Forward_Look wasDerivedFrom Forward_Look?oldid=652467146.
- Forward_Look depiction Chrysler_300_C_1957_2.jpg.
- Forward_Look isPrimaryTopicOf Forward_Look.
- Forward_Look name "300C".