Matches in DBpedia 2016-04 for { <http://dbpedia.org/resource/Enterprise_engagement> ?p ?o }
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- Enterprise_engagement abstract "Enterprise engagement is a sub-discipline of marketing and management that focuses on achieving long-term financial results by strategically aligning the engagement of customers, distribution partners, salespeople, and all human capital outside and inside of an organization. Enterprise engagement is distinct from the traditional sub-disciplines of financial management, marketing, sales, operations, and human resources in that it seeks to achieve long-term success by integrating these various traditional business disciplines to consistently focus the organization on identifying and meeting target audience needs. Enterprise Engagement is related to brand engagement, a term developed in Great Britain in the 2000s to describe an integrated external and internal marketing approach to achieving long-term success for a brand. Enterprise Engagement applies similar principals to the achievement of an organization’s overall financial objectives. Organizations run on the basis of enterprise engagement work collaboratively across departments and divisions to collectively find the best way to achieve long-term financial results by maximizing all human capital, from customers and distributors, agents, or other value-added resellers, to salespeople, employees, and even vendors and shareholders. This approach unifies the organization under the banner of continually seeking to find better ways to help the end-user customer, enhance the relationship with channel partners and suppliers and ultimately create new opportunities for the business, rather than simply finding ways to improve processes. It looks at human capital in an integrated fashion, rather than separating customer and distribution partner engagement from sales or employee engagement. Examples of companies run on the basis of enterprise engagement principles include: McDonalds, Southwest Airlines, and Campbell Soup.Traditional organizations have a siloed approach, in which each business area often works quite independently from the other. Each business unit may or may not be directed to have specific goals related directly or indirectly to improving value or service to their audience – whether that be employees, channel partners, vendors or customers. The silos have a tendency to focus on maintaining and improving processes in order to promote their influence and share of resources. This is demonstrated in the willingness of many companies to sacrifice customer satisfaction to save money on automated telephone answering systems; in this case they have determined that the cost savings of eliminating customer service employees outweighs the benefits of creating a more satisfying customer experience. It is easy to measure the cost savings involved with this decision, but not so easy to measure the impact on customer engagement over time. While enterprise engagement is related to the field of integrated marketing and has part of its roots there, it is more related to Management in that it requires an integration of all business disciplines across the organization, and therefore cannot be easily organized under one specific sub-discipline of management or another.".
- Enterprise_engagement wikiPageExternalLink www.1to1Media.com.
- Enterprise_engagement wikiPageExternalLink www.enterpriseengagement.org.
- Enterprise_engagement wikiPageExternalLink blog.
- Enterprise_engagement wikiPageExternalLink www.enthusiasticemployee.com.
- Enterprise_engagement wikiPageExternalLink www.humancapitalinstitute.org.
- Enterprise_engagement wikiPageExternalLink www.incentivecentral.org.
- Enterprise_engagement wikiPageExternalLink www.performanceforum.org.
- Enterprise_engagement wikiPageExternalLink www.performanceforum.org.
- Enterprise_engagement wikiPageExternalLink www.sirota.com.
- Enterprise_engagement wikiPageExternalLink www.theirf.org.
- Enterprise_engagement wikiPageID "22627770".
- Enterprise_engagement wikiPageLength "18415".
- Enterprise_engagement wikiPageOutDegree "14".
- Enterprise_engagement wikiPageRevisionID "602227466".
- Enterprise_engagement wikiPageWikiLink Advertising_mail.
- Enterprise_engagement wikiPageWikiLink Brand_engagement.
- Enterprise_engagement wikiPageWikiLink Business_operations.
- Enterprise_engagement wikiPageWikiLink Category:Marketing_techniques.
- Enterprise_engagement wikiPageWikiLink Gallup_(company).
- Enterprise_engagement wikiPageWikiLink Human_capital.
- Enterprise_engagement wikiPageWikiLink Human_resources.
- Enterprise_engagement wikiPageWikiLink Incentive_program.
- Enterprise_engagement wikiPageWikiLink Managerial_finance.
- Enterprise_engagement wikiPageWikiLink Marketing.
- Enterprise_engagement wikiPageWikiLink Promotional_merchandise.
- Enterprise_engagement wikiPageWikiLink Recognition_(sociology).
- Enterprise_engagement wikiPageWikiLink Sales.
- Enterprise_engagement wikiPageWikiLink Society_for_Human_Resource_Management.
- Enterprise_engagement wikiPageWikiLinkText "Enterprise engagement".
- Enterprise_engagement wikiPageUsesTemplate Template:Bull.
- Enterprise_engagement wikiPageUsesTemplate Template:Orphan.
- Enterprise_engagement subject Category:Marketing_techniques.
- Enterprise_engagement type Technique.
- Enterprise_engagement comment "Enterprise engagement is a sub-discipline of marketing and management that focuses on achieving long-term financial results by strategically aligning the engagement of customers, distribution partners, salespeople, and all human capital outside and inside of an organization.".
- Enterprise_engagement label "Enterprise engagement".
- Enterprise_engagement sameAs Q5380311.
- Enterprise_engagement sameAs m.05zvf82.
- Enterprise_engagement sameAs Q5380311.
- Enterprise_engagement wasDerivedFrom Enterprise_engagement?oldid=602227466.
- Enterprise_engagement isPrimaryTopicOf Enterprise_engagement.