DBpedia – Linked Data Fragments

Matches in DBpedia 2016-04 for { <http://dbpedia.org/resource/Dialogue_marketing> ?p ?o }

• Dialogue_marketing abstract "Dialogue marketing emerged in the early 2000s as companies engaged willing consumers in an ongoing dialogue to create lasting relationships. For example, based on data, marketers invite groups of likely consumers to connect with the company. The engagement process provides value to both the consumer and the company. Marketers use these opportunities as data collection points. The companies use the data to further customize their marketing messages and personalize the experience for their consumers and market segments. In exchange for sharing opinions, buying patterns, product preferences, etc., consumers receive perks such as discounts, tips, and free trials as well as appropriate messaging from the company.To succeed, dialogue marketing requires that businesses understand their unique value and how it impacts consumers; identify their key customers and prospective customers; develop the appropriate messages and methods to engage them; implement a plan to reach out and connect with the right consumers, and to foster relationships with them. Measurement is a key component of dialogue marketing as it helps businesses track and measure their marketing and sales successes and failures and refine their strategy based on the feedback received.Comprising four essential stages, dialogue marketing integrates advertising, public relations and marketing into one strategy. Vendors include advertising agencies, marketing and branding companies, digital printers, data specialists, social media experts and loyalty and referral program designers.Combining traditional methods of advertising with technological advancements such as Web 2.0, social media, personalized microsites, variable data printing and blogs, marketers have found that dialogue marketing is both an efficient and effective means of spending their marketing dollars. In focusing marketing efforts on those individuals who are already open to engagement and creating opportunities for them to connect on their terms, businesses increase brand loyalty, referrals, cross-sales and repeat business.".
• Dialogue_marketing wikiPageID "22360642".
• Dialogue_marketing wikiPageLength "6755".
• Dialogue_marketing wikiPageOutDegree "18".
• Dialogue_marketing wikiPageRevisionID "685624853".
• Dialogue_marketing wikiPageWikiLink Advertising.
• Dialogue_marketing wikiPageWikiLink Blog.
• Dialogue_marketing wikiPageWikiLink Category:Marketing.
• Dialogue_marketing wikiPageWikiLink Customer_relationship_management.
• Dialogue_marketing wikiPageWikiLink Double-loop_marketing.
• Dialogue_marketing wikiPageWikiLink Engagement_marketing.
• Dialogue_marketing wikiPageWikiLink Marketing.
• Dialogue_marketing wikiPageWikiLink Permission_marketing.
• Dialogue_marketing wikiPageWikiLink Personalization.
• Dialogue_marketing wikiPageWikiLink Predictive_buying.
• Dialogue_marketing wikiPageWikiLink Product_preference.
• Dialogue_marketing wikiPageWikiLink Public_relations.
• Dialogue_marketing wikiPageWikiLink Push–pull_strategy.
• Dialogue_marketing wikiPageWikiLink Relationship_marketing.
• Dialogue_marketing wikiPageWikiLink Shareware.
• Dialogue_marketing wikiPageWikiLink Social_media.
• Dialogue_marketing wikiPageWikiLink Variable_data_printing.
• Dialogue_marketing wikiPageWikiLink Web_2.0.
• Dialogue_marketing wikiPageWikiLinkText "Dialogue marketing".
• Dialogue_marketing wikiPageUsesTemplate Template:Multiple_issues.
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• Dialogue_marketing subject Category:Marketing.
• Dialogue_marketing type Redirect.
• Dialogue_marketing comment "Dialogue marketing emerged in the early 2000s as companies engaged willing consumers in an ongoing dialogue to create lasting relationships. For example, based on data, marketers invite groups of likely consumers to connect with the company. The engagement process provides value to both the consumer and the company. Marketers use these opportunities as data collection points.".
• Dialogue_marketing label "Dialogue marketing".
• Dialogue_marketing sameAs Q1208486.
• Dialogue_marketing sameAs تسويق_عبر_الحوار.
• Dialogue_marketing sameAs Dialogmarketing.
• Dialogue_marketing sameAs m.05sz7qt.
• Dialogue_marketing sameAs Q1208486.
• Dialogue_marketing wasDerivedFrom Dialogue_marketing?oldid=685624853.
• Dialogue_marketing isPrimaryTopicOf Dialogue_marketing.