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• Development_Communication_Policy_Science abstract "Development Communication Policy Sciences refers to the development communication and policy sciences. These two branches of social sciences are regarded as distinct and mutually exclusive areas of study but are said to be inextricably linked.Initially articulated by Nora Quebral in 1971, development communication was defined as the use of communication to facilitate social development. Gonzales (no date) defines development as a \"quest for an improved quality of life for all\" and communication is used to facilitate changes in people and society so that their full potentials will be realised. Grounded on the mentioned basic meanings of development and communication, development communication is defined as \"the use of communication in development work.\" In 1993, Alexander Flor suggested to refine the definition of development communication including the perspective of cybernetics and general systems theory. In 1995, Alexander Flor claimed development communication as the Fifth Theory of the Press. According to the author, it is the suitable system given \"the social and political structures\" of the Third World and its present universal environment. In UNESCO's approaches to development communication, Jan Servaes cited \"while communication on its own will not bring about change and development, neither will change happen without development communication. We need to integrate all our efforts\".In 2001, Quebral redefined development communication as the \"art and science of human communication linked to a society's planned transformation from a state of poverty to one of dynamic socio-economic growth that makes for greater equity and the larger unfolding of individual potential\". The World Bank views development communication as the \"integration of strategic communication in development projects\" based on a clear understanding of indigenous realities. In 2006, Bassette defined development communication as a \"planned and systematic application of communication resources, channels, approaches and strategies to support the goals of socio–economic, political and cultural development\".The term \"policy sciences\" was originally coined by Harold D. Lasswell and Daniel Lerner as an approach to understanding and solving problems that draw on and contribute to all fields of knowledge. It is a set of procedures in an integrated and comprehensive form to help clarify and secure common interests. The term \"policy sciences\" is in plural form to emphasize its interdisciplinary nature.In the work of Alexander Flor, the term \"development communication policy sciences\" was not used as a whole phrase but was mentioned separately as development communication and policy sciences. He discussed the term according to the linkage of development communication and policy sciences as fundamental and traceable even before either area was afforded the status of science.Communication policy research evolved from the outset as a multi-disciplinary field and domain of various academic disciplines from sociology and political science to law and economics, resulting in the coverage of a myriad of multi-faceted topics. The choice of subjects in communication policy research is affected by sociocultural, political, economic and technological forces that determine the overall framework for communication policy and regulation as well as by the many regulatory objectives in communication (Just 2012).Interestingly, Development Communication is basically communication for social change to achieve one's potential. This is embodied in Nora Quebral's (1971) definition which states that development communication is the \"art and science of human communication applied to the speedy transformation of a country and the mass of its people from poverty to a dynamic state of economic growth that makes possible greater social equity and the larger fulfillment of the human potential.\" Quebral (2001) redefined development communication to \"the art and science of human communication linked to a society's planned transformation from a state of poverty to one of dynamic socio-economic growth that makes for greater equity and the larger unfolding of individual potential.\"An important and founding impetus for communication policy research came from Harold D. Lasswell, who also figures prominently as a founding father of communication science and policy science (Rogers 1994). He argued that future advances in communication study depended upon the development of a policy focus and upon being a third voice supplying 'a competing appraisal of the images spread by self-serving sources' (Lasswell 1972:307).".
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• Development_Communication_Policy_Science wikiPageWikiLink Nora_C._Quebral.
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• Development_Communication_Policy_Science wikiPageWikiLink Systems_theory.
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• Development_Communication_Policy_Science subject Category:Communication.
• Development_Communication_Policy_Science comment "Development Communication Policy Sciences refers to the development communication and policy sciences. These two branches of social sciences are regarded as distinct and mutually exclusive areas of study but are said to be inextricably linked.Initially articulated by Nora Quebral in 1971, development communication was defined as the use of communication to facilitate social development.".
• Development_Communication_Policy_Science label "Development Communication Policy Science".
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