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- Demand-side_platform abstract "A demand-side platform (DSP) is a system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface. Real-time bidding for displaying online advertising takes place within the ad exchanges, and by utilizing a DSP, marketers can manage their bids for the banners and the pricing for the data that they are layering on to target their audiences. Much like Paid Search, using DSPs allows users to optimize based on set Key Performance Indicators such as effective Cost per Click (eCPC), and effective Cost per Action (eCPA).DSPs are unique because they incorporate many of the facets previously offered by advertising networks, such as wide access to inventory and vertical and lateral targeting, with the ability to serve ads, real-time bid on ads, track the ads, and optimize. This is all kept within one interface which creates a unique opportunity for advertisers to truly control and maximize the impact of their ads. The sophistication of the level of detail that can be tracked by DSPs is increasing, including frequency information, multiple forms of rich media ads, and some video metrics. Many third parties are integrating with DSPs to provide better tracking.DSPs are commonly used for retargeting, as it is able to see a large volume of inventory in order to recognize an ad call with a user that an advertiser is trying to reach. The percentage of bids that are won over the bids that were submitted is called a win rate.".
- Demand-side_platform thumbnail Adservingfull.svg?width=300.
- Demand-side_platform wikiPageExternalLink not-every-demand-side-platform-dsp-is-created-equal-what-is-a-true-dsp.
- Demand-side_platform wikiPageExternalLink the-demand-side-buying-platform-trend.
- Demand-side_platform wikiPageExternalLink what-demand-side-platforms-can-mean-media-plan.
- Demand-side_platform wikiPageExternalLink the-rise-demand-side-platform.
- Demand-side_platform wikiPageExternalLink 26711.asp.
- Demand-side_platform wikiPageExternalLink what-are-demand-side-platform-dsp-mobile-networks.
- Demand-side_platform wikiPageExternalLink display-ad-tech-lumascape.
- Demand-side_platform wikiPageExternalLink slide-deck-dsps-rtb-and-programmatic-buying-w.
- Demand-side_platform wikiPageID "29797582".
- Demand-side_platform wikiPageLength "4735".
- Demand-side_platform wikiPageOutDegree "27".
- Demand-side_platform wikiPageRevisionID "706964714".
- Demand-side_platform wikiPageWikiLink Ad_exchange.
- Demand-side_platform wikiPageWikiLink Adform.
- Demand-side_platform wikiPageWikiLink Adobe_Marketing_Cloud.
- Demand-side_platform wikiPageWikiLink Advertising.
- Demand-side_platform wikiPageWikiLink Advertising_network.
- Demand-side_platform wikiPageWikiLink AppNexus.
- Demand-side_platform wikiPageWikiLink Behavioral_retargeting.
- Demand-side_platform wikiPageWikiLink Bidsopt.
- Demand-side_platform wikiPageWikiLink CPM.
- Demand-side_platform wikiPageWikiLink Category:Internet_advertising.
- Demand-side_platform wikiPageWikiLink Category:Marketing_techniques.
- Demand-side_platform wikiPageWikiLink Cost_per_action.
- Demand-side_platform wikiPageWikiLink DataXu.
- Demand-side_platform wikiPageWikiLink Data_exchange.
- Demand-side_platform wikiPageWikiLink DoubleClick.
- Demand-side_platform wikiPageWikiLink Fiksu.
- Demand-side_platform wikiPageWikiLink Interactive_media.
- Demand-side_platform wikiPageWikiLink Invite_Media.
- Demand-side_platform wikiPageWikiLink Marketing.
- Demand-side_platform wikiPageWikiLink MediaMath.
- Demand-side_platform wikiPageWikiLink Online_advertising.
- Demand-side_platform wikiPageWikiLink Pay_per_click.
- Demand-side_platform wikiPageWikiLink Real-time_bidding.
- Demand-side_platform wikiPageWikiLink Supply-side_platform.
- Demand-side_platform wikiPageWikiLink Tapad.
- Demand-side_platform wikiPageWikiLink Win_rate.
- Demand-side_platform wikiPageWikiLink File:Adservingfull.svg.
- Demand-side_platform wikiPageWikiLinkText "DSP".
- Demand-side_platform wikiPageWikiLinkText "DSPs".
- Demand-side_platform wikiPageWikiLinkText "Demand-side platform".
- Demand-side_platform wikiPageWikiLinkText "demand-side platform".
- Demand-side_platform wikiPageUsesTemplate Template:Advertising-stub.
- Demand-side_platform wikiPageUsesTemplate Template:Cite_web.
- Demand-side_platform wikiPageUsesTemplate Template:Main.
- Demand-side_platform wikiPageUsesTemplate Template:Nofootnotes.
- Demand-side_platform wikiPageUsesTemplate Template:Reflist.
- Demand-side_platform subject Category:Internet_advertising.
- Demand-side_platform subject Category:Marketing_techniques.
- Demand-side_platform hypernym System.
- Demand-side_platform comment "A demand-side platform (DSP) is a system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface. Real-time bidding for displaying online advertising takes place within the ad exchanges, and by utilizing a DSP, marketers can manage their bids for the banners and the pricing for the data that they are layering on to target their audiences.".
- Demand-side_platform label "Demand-side platform".
- Demand-side_platform sameAs Q5255019.
- Demand-side_platform sameAs פלטפורמת_ביקוש.
- Demand-side_platform sameAs m.0fq1118.
- Demand-side_platform sameAs Demand-Side_Platform.
- Demand-side_platform sameAs Q5255019.
- Demand-side_platform wasDerivedFrom Demand-side_platform?oldid=706964714.
- Demand-side_platform depiction Adservingfull.svg.
- Demand-side_platform isPrimaryTopicOf Demand-side_platform.