Matches in DBpedia 2016-04 for { <http://dbpedia.org/resource/Conjoint_analysis_(marketing)> ?p ?o }
Showing triples 1 to 67 of
67
with 100 triples per page.
- Conjoint_analysis_(marketing) abstract "See also: Conjoint analysis, Conjoint analysis (in healthcare), IDDEA, Rule Developing Experimentation, Discrete choice models.Conjoint analysis is a statistical technique used in market research to determine how people value different attributes (feature, function, benefits) that make up an individual product or service.The objective of conjoint analysis is to determine what combination of a limited number of attributes is most influential on respondent choice or decision making. A controlled set of potential products or services is shown to respondents and by analyzing how they make preferences between these products, the implicit valuation of the individual elements making up the product or service can be determined. These implicit valuations (utilities or part-worths) can be used to create market models that estimate market share, revenue and even profitability of new designs.Conjoint originated in mathematical psychology and was developed by marketing professor Paul Green at the Wharton School of the University of Pennsylvania and Data Chan. Other prominent conjoint analysis pioneers include professor V. “Seenu” Srinivasan of Stanford University who developed a linear programming (LINMAP) procedure for rank ordered data as well as a self-explicated approach, Richard Johnson (founder of Sawtooth Software) who developed the Adaptive Conjoint Analysis technique in the 1980s and Jordan Louviere (University of Iowa) who invented and developed Choice-based approaches to conjoint analysis and related techniques such as Best-Worst Scaling.Today it is used in many of the social sciences and applied sciences including marketing, product management, and operations research. It is used frequently in testing customer acceptance of new product designs, in assessing the appeal of advertisements and in service design. It has been used in product positioning, but there are some who raise problems with this application of conjoint analysis (see disadvantages).Conjoint analysis techniques may also be referred to as multiattribute compositional modelling, discrete choice modelling, or stated preference research, and is part of a broader set of trade-off analysis tools used for systematic analysis of decisions. These tools include Brand-Price Trade-Off, Simalto, and mathematical approaches such as AHP, evolutionary algorithms or Rule Developing Experimentation.".
- Conjoint_analysis_(marketing) wikiPageExternalLink GreenEtAl_1981_GeneralApproachToProductDesignOptimisationViaConJointAnalysis.pdf.
- Conjoint_analysis_(marketing) wikiPageExternalLink conjoint-survey-design-tool.
- Conjoint_analysis_(marketing) wikiPageExternalLink CnjtDemo.htm.
- Conjoint_analysis_(marketing) wikiPageExternalLink cjmr1.pdf.
- Conjoint_analysis_(marketing) wikiPageExternalLink 2489001.
- Conjoint_analysis_(marketing) wikiPageExternalLink GreenTributeConjoint092302.pdf.
- Conjoint_analysis_(marketing) wikiPageExternalLink ecommerce.html.
- Conjoint_analysis_(marketing) wikiPageID "253701".
- Conjoint_analysis_(marketing) wikiPageLength "11657".
- Conjoint_analysis_(marketing) wikiPageOutDegree "44".
- Conjoint_analysis_(marketing) wikiPageRevisionID "707180340".
- Conjoint_analysis_(marketing) wikiPageWikiLink Advertising.
- Conjoint_analysis_(marketing) wikiPageWikiLink Analytic_hierarchy_process.
- Conjoint_analysis_(marketing) wikiPageWikiLink Bayesian_probability.
- Conjoint_analysis_(marketing) wikiPageWikiLink Best-Worst_Scaling.
- Conjoint_analysis_(marketing) wikiPageWikiLink Category:Consumer_behaviour.
- Conjoint_analysis_(marketing) wikiPageWikiLink Category:Market_research.
- Conjoint_analysis_(marketing) wikiPageWikiLink Category:Product_management.
- Conjoint_analysis_(marketing) wikiPageWikiLink Choice-based_conjoint_analysis.
- Conjoint_analysis_(marketing) wikiPageWikiLink Configurator.
- Conjoint_analysis_(marketing) wikiPageWikiLink Conjoint_analysis.
- Conjoint_analysis_(marketing) wikiPageWikiLink Conjoint_analysis_(healthcare).
- Conjoint_analysis_(marketing) wikiPageWikiLink Discrete_choice.
- Conjoint_analysis_(marketing) wikiPageWikiLink Dummy_variable_(statistics).
- Conjoint_analysis_(marketing) wikiPageWikiLink Econometric_model.
- Conjoint_analysis_(marketing) wikiPageWikiLink Evolutionary_algorithm.
- Conjoint_analysis_(marketing) wikiPageWikiLink Fractional_factorial_design.
- Conjoint_analysis_(marketing) wikiPageWikiLink IDDEA.
- Conjoint_analysis_(marketing) wikiPageWikiLink Linear_regression.
- Conjoint_analysis_(marketing) wikiPageWikiLink Logistic_regression.
- Conjoint_analysis_(marketing) wikiPageWikiLink Market_research.
- Conjoint_analysis_(marketing) wikiPageWikiLink Marketing.
- Conjoint_analysis_(marketing) wikiPageWikiLink Marketing_research.
- Conjoint_analysis_(marketing) wikiPageWikiLink Mathematical_psychology.
- Conjoint_analysis_(marketing) wikiPageWikiLink Maximum_likelihood.
- Conjoint_analysis_(marketing) wikiPageWikiLink New_product_development.
- Conjoint_analysis_(marketing) wikiPageWikiLink Operations_research.
- Conjoint_analysis_(marketing) wikiPageWikiLink Positioning_(marketing).
- Conjoint_analysis_(marketing) wikiPageWikiLink Product_management.
- Conjoint_analysis_(marketing) wikiPageWikiLink Quantitative_marketing_research.
- Conjoint_analysis_(marketing) wikiPageWikiLink Regression_analysis.
- Conjoint_analysis_(marketing) wikiPageWikiLink Revealed_preference.
- Conjoint_analysis_(marketing) wikiPageWikiLink Rule-developing_experimentation.
- Conjoint_analysis_(marketing) wikiPageWikiLink Sawtooth_Software.
- Conjoint_analysis_(marketing) wikiPageWikiLink Service_design.
- Conjoint_analysis_(marketing) wikiPageWikiLink Simalto.
- Conjoint_analysis_(marketing) wikiPageWikiLink TURF_Analysis.
- Conjoint_analysis_(marketing) wikiPageWikiLink Test_market.
- Conjoint_analysis_(marketing) wikiPageWikiLink V_Srinivasan.
- Conjoint_analysis_(marketing) wikiPageWikiLinkText "Conjoint Analysis".
- Conjoint_analysis_(marketing) wikiPageWikiLinkText "Conjoint analysis (marketing)".
- Conjoint_analysis_(marketing) wikiPageWikiLinkText "conjoint analysis".
- Conjoint_analysis_(marketing) wikiPageUsesTemplate Template:Reflist.
- Conjoint_analysis_(marketing) subject Category:Consumer_behaviour.
- Conjoint_analysis_(marketing) subject Category:Market_research.
- Conjoint_analysis_(marketing) subject Category:Product_management.
- Conjoint_analysis_(marketing) hypernym Technique.
- Conjoint_analysis_(marketing) type TopicalConcept.
- Conjoint_analysis_(marketing) type Method.
- Conjoint_analysis_(marketing) comment "See also: Conjoint analysis, Conjoint analysis (in healthcare), IDDEA, Rule Developing Experimentation, Discrete choice models.Conjoint analysis is a statistical technique used in market research to determine how people value different attributes (feature, function, benefits) that make up an individual product or service.The objective of conjoint analysis is to determine what combination of a limited number of attributes is most influential on respondent choice or decision making.".
- Conjoint_analysis_(marketing) label "Conjoint analysis (marketing)".
- Conjoint_analysis_(marketing) sameAs Q17008903.
- Conjoint_analysis_(marketing) sameAs m.01lmjc.
- Conjoint_analysis_(marketing) sameAs Q17008903.
- Conjoint_analysis_(marketing) wasDerivedFrom Conjoint_analysis_(marketing)?oldid=707180340.
- Conjoint_analysis_(marketing) isPrimaryTopicOf Conjoint_analysis_(marketing).