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- Communication_planning abstract "Communication planning is the art and science of reaching target audiences using marketing communication channels such as advertising, public relations, experiences or direct mail for example. It is concerned with deciding who to target, when, with what message and how.In 'The Better Mousetrap: Brand Invention in a Media Democracy', Pont emphasises that “Communications planning takes the consumer as the start point, rather than the brand, and acknowledges that people don’t experience brand messages in neatly wrapped and singular packages. People build an overall and ever shifting impression of a brand through a non-linear set of messages, whether that brand exposure is a million-dollar TV ad, a beer coaster, bumper sticker, or an editorial piece they read on the train. It is “channel agnostic”, and thus argues that brand communications is the sum total of all points of contact with consumers, how they join up, interplay and write themselves large and compelling, adding (with hope) to a significantly greater whole.”In execution, the communication plan serves as a guide to the communication and sponsorship efforts throughout the duration of the project. It is a living and working document and is updated periodically as audience needs change. It explains how to convey the right message, from the right communicator, to the right audience, through the right channel, at the right time. It addresses the six basic elements of communications: communicator, message, communication channel, feedback mechanism, receiver/audience, and time frame.A communication plan includes: “Who” - the target audiences “What” – the key messages that are trying to be articulated “When” – timing, it will specify the appropriate time of delivery for each message “Why” – the desired outcomes “How” - the communication vehicle (how the message will be delivered) “By whom” - the sender (determining who will deliver the information and how he or she is chosen)Many agencies, PR, advertising and media alike, claim to have this capability.".
- Communication_planning wikiPageID "12909617".
- Communication_planning wikiPageLength "3164".
- Communication_planning wikiPageOutDegree "8".
- Communication_planning wikiPageRevisionID "625714664".
- Communication_planning wikiPageWikiLink Advertising.
- Communication_planning wikiPageWikiLink Advertising_mail.
- Communication_planning wikiPageWikiLink Art.
- Communication_planning wikiPageWikiLink Category:Promotion_and_marketing_communications.
- Communication_planning wikiPageWikiLink Communication_design.
- Communication_planning wikiPageWikiLink Marketing.
- Communication_planning wikiPageWikiLink Public_relations.
- Communication_planning wikiPageWikiLink Science.
- Communication_planning wikiPageWikiLinkText "Communication Planning".
- Communication_planning wikiPageWikiLinkText "Communication planning".
- Communication_planning wikiPageUsesTemplate Template:Multiple_issues.
- Communication_planning wikiPageUsesTemplate Template:Original_research.
- Communication_planning wikiPageUsesTemplate Template:Refimprove.
- Communication_planning wikiPageUsesTemplate Template:Reflist.
- Communication_planning subject Category:Promotion_and_marketing_communications.
- Communication_planning hypernym Art.
- Communication_planning type Person.
- Communication_planning comment "Communication planning is the art and science of reaching target audiences using marketing communication channels such as advertising, public relations, experiences or direct mail for example.".
- Communication_planning label "Communication planning".
- Communication_planning sameAs Q3902023.
- Communication_planning sameAs Piano_di_comunicazione.
- Communication_planning sameAs Plano_de_comunicação.
- Communication_planning sameAs m.01lvw9.
- Communication_planning sameAs Q3902023.
- Communication_planning wasDerivedFrom Communication_planning?oldid=625714664.
- Communication_planning isPrimaryTopicOf Communication_planning.