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- Calculus_of_Concepts abstract "The Calculus of Concepts is an abstract language and theory, which was developed to simplify the reasons behind effective messaging when delivered to a specific target or set of targets. The theory aims to maximize the likelihood of desired outcomes, by using messaging elements and techniques while analyzing the delivery mechanisms in certain scenarios. The reduction of uncertainty, but not its elimination, is often cost effective and practical.Empowered by the Internet of Things (IoT) the framework looks at numerous device such as smart phones, tablets, laptops, hand held gaming devices, GPS devices, automobile Event Data Recorders and other electronic devices as remote sensors capable of providing data channels.By using elements, the theory discovers underlying key concepts and their relations in order to better understand how messages can by used to elicit desired behaviors through mental model heuristics and biases. The framework does not serve up spam to potential consumers; it is a new paradigm for effective messaging. The nature of the data produced and consumed by devices in the IoT naturally lends itself to location-based awareness.Just-in-time and real-time broadcasting of key messages gives the framework an extra dimension, putting it at the forefront of behavioral methodologies. Broadcasting can take place across a number of platforms, text, photographic, video, audio or even direct human contact.The use of anchoring-and-adjustment, framing and representativeness heuristics provides fertile grounds for “re-wiring” the decision making processes to include either positive or mitigating mental models of a given concept or set of related concepts. The “re-wiring” will often produce results that have a significant impact on later decisions and behaviors on the target audience. The framework analyses key factors that influence the effectiveness of messaging mechanisms and how differing approaches can lead to entirely different results.".
- Calculus_of_Concepts wikiPageExternalLink The_process_of_communication.html?id=yQQtAAAAMAAJ&redir_esc=y.
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- Calculus_of_Concepts wikiPageRevisionID "675275120".
- Calculus_of_Concepts wikiPageWikiLink Bias.
- Calculus_of_Concepts wikiPageWikiLink Category:Communication_theory.
- Calculus_of_Concepts wikiPageWikiLink Category:Human_behavior.
- Calculus_of_Concepts wikiPageWikiLink Category:Human_communication.
- Calculus_of_Concepts wikiPageWikiLink Consumer.
- Calculus_of_Concepts wikiPageWikiLink Heuristic.
- Calculus_of_Concepts wikiPageWikiLink Internet_of_Things.
- Calculus_of_Concepts wikiPageWikiLink Just-in-time_compilation.
- Calculus_of_Concepts wikiPageWikiLink Laptop.
- Calculus_of_Concepts wikiPageWikiLink Naive_Bayes_classifier.
- Calculus_of_Concepts wikiPageWikiLink Smartphone.
- Calculus_of_Concepts wikiPageWikiLink Support_vector_machine.
- Calculus_of_Concepts wikiPageWikiLink Tablet_computer.
- Calculus_of_Concepts wikiPageWikiLink Theory.
- Calculus_of_Concepts wikiPageUsesTemplate Template:Orphan.
- Calculus_of_Concepts wikiPageUsesTemplate Template:Reflist.
- Calculus_of_Concepts subject Category:Communication_theory.
- Calculus_of_Concepts subject Category:Human_behavior.
- Calculus_of_Concepts subject Category:Human_communication.
- Calculus_of_Concepts hypernym Language.
- Calculus_of_Concepts type Language.
- Calculus_of_Concepts type Theory.
- Calculus_of_Concepts comment "The Calculus of Concepts is an abstract language and theory, which was developed to simplify the reasons behind effective messaging when delivered to a specific target or set of targets. The theory aims to maximize the likelihood of desired outcomes, by using messaging elements and techniques while analyzing the delivery mechanisms in certain scenarios.".
- Calculus_of_Concepts label "Calculus of Concepts".
- Calculus_of_Concepts sameAs Q17004162.
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- Calculus_of_Concepts sameAs Q17004162.
- Calculus_of_Concepts wasDerivedFrom Calculus_of_Concepts?oldid=675275120.
- Calculus_of_Concepts isPrimaryTopicOf Calculus_of_Concepts.