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- C._Joseph_Genster abstract "Charles Joseph Genster (September 5, 1917 – August 17, 2010) was an American business executive at the nutrition company Mead Johnson who oversaw the development and marketing of Metrecal, a liquid diet drink that became a weight loss craze in the early 1960s.Genster was born September 5, 1917, in Sheffield, Illinois, where he graduated from high school when he was 16 years old and spent a year working on a farm before attending college. While he was in college he enlisted in the United States Army during World War II and saw action in North Africa and Italy, winning a Silver Star and leaving service with the rank of captain. He returned to college and earned his undergraduate degree in economics from the University of Illinois at Urbana–Champaign and earned a master's degree at Harvard Business School. He was recalled to Army duty during the Korean War and was ultimately hired by Mead Johnson in 1957.As group director for nutritional specialties, the firm already made nutrition products for infants and children, and his team conceived of the idea of using many of the same ingredients to create a weight loss product. Originally sold in powder form, the name was generated by an IBM computer program. The Metrecal plan had dieters consume four cans daily, with each can providing 225 calories for a total of 900 calories per day, a quantity that was far lower than adults typically consumed and that would guarantee weight loss of a half pound per day, if no other food was consumed. It was a marketing success from its launch in 1959, and Time gushed the following year that \"no diet fad has ever taken the U.S. so overwhelmingly as the craze for the food supplement Metrecal\". The main criticism was taste, with Betty Friedan describing in her 1963 book The Feminine Mystique that women \"ate a chalk called Metrecal\".Genster was named president of the Edward Dalton Company, a new division within Mead Johnson that was centered on Metrecal. In that role he won advertising awards for campaigns that used the term \"figure enhancement\" rather than \"weight loss\". Genster oversaw the addition of chocolate, butterscotch and several other flavors, and created brand extensions such as Metrecal cookies and clam chowder, many of which were first tested on his own children. In 1963, Peter Wyden wrote in The Overweight Society that \"the American consumer made clear that Joe Genster and his teammates had won a hallowed place in the hearts of their countrymen\". Genster himself lost 20 pounds while he was on the diet, but Wyden noted that \"even reasonably steadfast diners simply grew tired\" of consuming the product several times daily, day after day, and the fad faded.Genster died at age 92 on August 17, 2010, at his home in Princeton, New Jersey. He was survived by four daughters and 10 grandchildren. His wife, the former Barbara Anna Burke, died in 2006.".
- C._Joseph_Genster birthDate "1917-09-05".
- C._Joseph_Genster birthYear "1917".
- C._Joseph_Genster deathDate "2010-08-17".
- C._Joseph_Genster deathYear "2010".
- C._Joseph_Genster wikiPageID "28676910".
- C._Joseph_Genster wikiPageLength "4422".
- C._Joseph_Genster wikiPageOutDegree "28".
- C._Joseph_Genster wikiPageRevisionID "635895001".
- C._Joseph_Genster wikiPageWikiLink Betty_Friedan.
- C._Joseph_Genster wikiPageWikiLink Category:1917_births.
- C._Joseph_Genster wikiPageWikiLink Category:2010_deaths.
- C._Joseph_Genster wikiPageWikiLink Category:American_food_industry_business_executives.
- C._Joseph_Genster wikiPageWikiLink Category:American_military_personnel_of_World_War_II.
- C._Joseph_Genster wikiPageWikiLink Category:American_military_personnel_of_the_Korean_War.
- C._Joseph_Genster wikiPageWikiLink Category:Diet_and_food_fad_creators.
- C._Joseph_Genster wikiPageWikiLink Category:Harvard_Business_School_alumni.
- C._Joseph_Genster wikiPageWikiLink Category:People_from_Bureau_County,_Illinois.
- C._Joseph_Genster wikiPageWikiLink Category:People_from_Princeton,_New_Jersey.
- C._Joseph_Genster wikiPageWikiLink Category:Recipients_of_the_Silver_Star.
- C._Joseph_Genster wikiPageWikiLink Category:University_of_Illinois_at_Urbana–Champaign_alumni.
- C._Joseph_Genster wikiPageWikiLink Clam_chowder.
- C._Joseph_Genster wikiPageWikiLink Harvard_Business_School.
- C._Joseph_Genster wikiPageWikiLink IBM.
- C._Joseph_Genster wikiPageWikiLink Italy.
- C._Joseph_Genster wikiPageWikiLink Korean_War.
- C._Joseph_Genster wikiPageWikiLink Mead_Johnson.
- C._Joseph_Genster wikiPageWikiLink Metrecal.
- C._Joseph_Genster wikiPageWikiLink North_Africa.
- C._Joseph_Genster wikiPageWikiLink Princeton,_New_Jersey.
- C._Joseph_Genster wikiPageWikiLink Sheffield,_Illinois.
- C._Joseph_Genster wikiPageWikiLink Silver_Star.
- C._Joseph_Genster wikiPageWikiLink The_Feminine_Mystique.
- C._Joseph_Genster wikiPageWikiLink Time_(magazine).
- C._Joseph_Genster wikiPageWikiLink United_States_Army.
- C._Joseph_Genster wikiPageWikiLink University_of_Illinois_at_Urbana–Champaign.
- C._Joseph_Genster wikiPageWikiLink World_War_II.
- C._Joseph_Genster wikiPageWikiLinkText "C. Joseph Genster".
- C._Joseph_Genster dateOfBirth "1917-09-05".
- C._Joseph_Genster dateOfDeath "2010-08-17".
- C._Joseph_Genster name "Genster, C. Joseph".
- C._Joseph_Genster shortDescription "American businessman".
- C._Joseph_Genster wikiPageUsesTemplate Template:Persondata.
- C._Joseph_Genster wikiPageUsesTemplate Template:Reflist.
- C._Joseph_Genster description "American businessman".
- C._Joseph_Genster description "American businessman".
- C._Joseph_Genster subject Category:1917_births.
- C._Joseph_Genster subject Category:2010_deaths.
- C._Joseph_Genster subject Category:American_food_industry_business_executives.
- C._Joseph_Genster subject Category:American_military_personnel_of_World_War_II.
- C._Joseph_Genster subject Category:American_military_personnel_of_the_Korean_War.
- C._Joseph_Genster subject Category:Diet_and_food_fad_creators.
- C._Joseph_Genster subject Category:Harvard_Business_School_alumni.
- C._Joseph_Genster subject Category:People_from_Bureau_County,_Illinois.
- C._Joseph_Genster subject Category:People_from_Princeton,_New_Jersey.
- C._Joseph_Genster subject Category:Recipients_of_the_Silver_Star.
- C._Joseph_Genster subject Category:University_of_Illinois_at_Urbana–Champaign_alumni.
- C._Joseph_Genster hypernym Executive.
- C._Joseph_Genster type Agent.
- C._Joseph_Genster type Person.
- C._Joseph_Genster type Writer.
- C._Joseph_Genster type Person.
- C._Joseph_Genster type Nutritionist.
- C._Joseph_Genster type Official.
- C._Joseph_Genster type Writer.
- C._Joseph_Genster type Agent.
- C._Joseph_Genster type NaturalPerson.
- C._Joseph_Genster type Thing.
- C._Joseph_Genster type Q215627.
- C._Joseph_Genster type Q5.
- C._Joseph_Genster type Person.
- C._Joseph_Genster comment "Charles Joseph Genster (September 5, 1917 – August 17, 2010) was an American business executive at the nutrition company Mead Johnson who oversaw the development and marketing of Metrecal, a liquid diet drink that became a weight loss craze in the early 1960s.Genster was born September 5, 1917, in Sheffield, Illinois, where he graduated from high school when he was 16 years old and spent a year working on a farm before attending college.".
- C._Joseph_Genster label "C. Joseph Genster".
- C._Joseph_Genster sameAs Q5006607.
- C._Joseph_Genster sameAs m.0czdk04.
- C._Joseph_Genster sameAs Q5006607.
- C._Joseph_Genster wasDerivedFrom C._Joseph_Genster?oldid=635895001.
- C._Joseph_Genster givenName "C. Joseph".
- C._Joseph_Genster isPrimaryTopicOf C._Joseph_Genster.
- C._Joseph_Genster name "C. Joseph Genster".
- C._Joseph_Genster name "Genster, C. Joseph".
- C._Joseph_Genster surname "Genster".