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- Bundy_R._Bear abstract "Bundaberg Rum has also been criticised for targeting its advertising towards young people and boys, through television commercials during NRL broadcasts, and other promotions. A series of advertisements featuring the Bundaberg Rum bear, a polar bear known as Bundy R. Bear, were produced by advertising agency Leo Burnett to align the product 'with a larrikin approach to Australian mateship'. The Bundaberg Rum bear first appeared in 1961. It was designed to soften rum's aggressive image and broaden its appeal from the traditional older male drinker to a more sociable audience. The advertisements have been cited as a favourite among Australia's youth.".
- Bundy_R._Bear wikiPageID "49038954".
- Bundy_R._Bear wikiPageLength "2730".
- Bundy_R._Bear wikiPageOutDegree "9".
- Bundy_R._Bear wikiPageRevisionID "698788006".
- Bundy_R._Bear wikiPageWikiLink Category:Advertising_characters.
- Bundy_R._Bear wikiPageWikiLink Category:Australian_mascots.
- Bundy_R._Bear wikiPageWikiLink Category:Bear_mascots.
- Bundy_R._Bear wikiPageWikiLink Category:Beverage_advertising_characters.
- Bundy_R._Bear wikiPageWikiLink Category:Corporate_mascots.
- Bundy_R._Bear wikiPageWikiLink Leo_Burnett_Worldwide.
- Bundy_R._Bear wikiPageWikiLink List_of_Australian_and_New_Zealand_advertising_characters.
- Bundy_R._Bear wikiPageWikiLink National_Rugby_League.
- Bundy_R._Bear wikiPageWikiLink Polar_bear.
- Bundy_R._Bear wikiPageWikiLinkText "Bundy R. Bear".
- Bundy_R._Bear wikiPageUsesTemplate Template:Facebook_User.
- Bundy_R._Bear wikiPageUsesTemplate Template:Portal.
- Bundy_R._Bear wikiPageUsesTemplate Template:Reflist.
- Bundy_R._Bear subject Category:Advertising_characters.
- Bundy_R._Bear subject Category:Australian_mascots.
- Bundy_R._Bear subject Category:Bear_mascots.
- Bundy_R._Bear subject Category:Beverage_advertising_characters.
- Bundy_R._Bear subject Category:Corporate_mascots.
- Bundy_R._Bear comment "Bundaberg Rum has also been criticised for targeting its advertising towards young people and boys, through television commercials during NRL broadcasts, and other promotions. A series of advertisements featuring the Bundaberg Rum bear, a polar bear known as Bundy R. Bear, were produced by advertising agency Leo Burnett to align the product 'with a larrikin approach to Australian mateship'. The Bundaberg Rum bear first appeared in 1961.".
- Bundy_R._Bear label "Bundy R. Bear".
- Bundy_R._Bear wasDerivedFrom Bundy_R._Bear?oldid=698788006.
- Bundy_R._Bear isPrimaryTopicOf Bundy_R._Bear.