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- Big_Idea_(marketing) abstract "Big Idea in marketing and advertising is a term used to symbolize the foundation for a major undertaking in these areas - an attempt to communicate a brand, product, or concept to the general public, by creating a strong message that pushes brand boundaries and resonates with the consumers.The term \"Big Idea\" has been used in the works of marketing gurus David Ogilvy and George Lois, and in a book authored by Thomas H. Davenport, Laurence Prusak, and H. James Wilson.".
- Big_Idea_(marketing) wikiPageExternalLink whats-the-future-of-advertisings-big-idea.
- Big_Idea_(marketing) wikiPageExternalLink GettingToTheBigIdea-PtI.php.
- Big_Idea_(marketing) wikiPageExternalLink Search_Insider_Column_-_Chris_Copeland_-_What%27s_the_Big_Idea_Anyway_-__April_08.pdf.
- Big_Idea_(marketing) wikiPageID "44500746".
- Big_Idea_(marketing) wikiPageLength "4194".
- Big_Idea_(marketing) wikiPageOutDegree "20".
- Big_Idea_(marketing) wikiPageRevisionID "687181150".
- Big_Idea_(marketing) wikiPageWikiLink Advertising.
- Big_Idea_(marketing) wikiPageWikiLink Brand.
- Big_Idea_(marketing) wikiPageWikiLink Category:Advertising.
- Big_Idea_(marketing) wikiPageWikiLink Category:Brand_management.
- Big_Idea_(marketing) wikiPageWikiLink Category:Business.
- Big_Idea_(marketing) wikiPageWikiLink Category:Communication.
- Big_Idea_(marketing) wikiPageWikiLink Category:Marketing.
- Big_Idea_(marketing) wikiPageWikiLink Consumer.
- Big_Idea_(marketing) wikiPageWikiLink David_Ogilvy_(businessman).
- Big_Idea_(marketing) wikiPageWikiLink Fad.
- Big_Idea_(marketing) wikiPageWikiLink George_Lois.
- Big_Idea_(marketing) wikiPageWikiLink Marketing.
- Big_Idea_(marketing) wikiPageWikiLink Popular_culture.
- Big_Idea_(marketing) wikiPageWikiLink Public.
- Big_Idea_(marketing) wikiPageWikiLink Qualitative_research.
- Big_Idea_(marketing) wikiPageWikiLink Quantitative_research.
- Big_Idea_(marketing) wikiPageWikiLink Thomas_H._Davenport.
- Big_Idea_(marketing) wikiPageWikiLink Tradition.
- Big_Idea_(marketing) wikiPageWikiLinkText "BIG IDEA".
- Big_Idea_(marketing) wikiPageWikiLinkText "Big Idea (marketing)".
- Big_Idea_(marketing) wikiPageWikiLinkText "The Big Idea".
- Big_Idea_(marketing) wikiPageUsesTemplate Template:Reflist.
- Big_Idea_(marketing) subject Category:Advertising.
- Big_Idea_(marketing) subject Category:Brand_management.
- Big_Idea_(marketing) subject Category:Business.
- Big_Idea_(marketing) subject Category:Communication.
- Big_Idea_(marketing) subject Category:Marketing.
- Big_Idea_(marketing) hypernym Term.
- Big_Idea_(marketing) comment "Big Idea in marketing and advertising is a term used to symbolize the foundation for a major undertaking in these areas - an attempt to communicate a brand, product, or concept to the general public, by creating a strong message that pushes brand boundaries and resonates with the consumers.The term \"Big Idea\" has been used in the works of marketing gurus David Ogilvy and George Lois, and in a book authored by Thomas H. Davenport, Laurence Prusak, and H. James Wilson.".
- Big_Idea_(marketing) label "Big Idea (marketing)".
- Big_Idea_(marketing) sameAs Q18591390.
- Big_Idea_(marketing) sameAs m.012c5snk.
- Big_Idea_(marketing) sameAs Супер-Идея_(реклама).
- Big_Idea_(marketing) sameAs Q18591390.
- Big_Idea_(marketing) wasDerivedFrom Big_Idea_(marketing)?oldid=687181150.
- Big_Idea_(marketing) isPrimaryTopicOf Big_Idea_(marketing).