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- Asian_Sponsorship_Association abstract "Asian Sponsorship Association is a non-profit organisation whose mission is to significantly improve sponsorship practices in Asia in order to drive knowledge, business and market share of the global sponsorship industry.In September 2013, a decision was made by 150 industry professionals to create the Association and it has since been incorporated in Singapore in December 2013It aims to address a lack of growth in the industry across Asia. According to specialist research agencies, Asia represents between 23% of the global sponsorship market (source: IEG, owned by GroupM of the WPP group) and 14% (source: Asia Sponsorship News, a privately owned consultancy) yet it holds 60% of the world's consumer baseThis is caused by several factors: lack of experience among sponsors. Sponsorship is a new communications medium in Asia so as such brands are more used to older communication means - TV advertising, Print advertising, Out-of-home advertising etc. This results in a) a fear of investing into an unknown medium and b) little activation of a sponsorship campaign in other communication channels. not enough stakeholders have commissioned measurement research to prove the ROI (Return on Investment) of sponsorship marketing. Therefore sponsors don't invest few specialist research providers exist to cover the ground too much \"Chairman's Choice\" where the company head mandates that his/her company sponsors an event/celebrity etc. for less-than-commercial reasons lack of pricing transparency and benchmarks http://www.casbaa.com/advertising/news/latest-news/2069-soaring-revenues-and-massive-cost-inflation-as-digital-tv-starts-to-take-shape-media-partners-asia-Specialist service providers have been secured by the ASA to support its members. One such company is Asia Sponsorship News, or ASN. ASN is a market intelligence consultancy, operating since 2007, which distributes news, analytics and insights on a subscription basis, with a bespoke consultancy and training service. ASN's data allows sponsorship professionals trade faster and more efficiently in an environment of greater transparency.The ASA also has 15 founding organisations to help advise the Association on its direction - these include HSBC, Google, Fox International Channels, Singapore Sports Council, Yum Group and many other blue-chip corporations. The ASA aims to be fully operational in Q2-2014 and will be based in Singapore".
- Asian_Sponsorship_Association thumbnail Asian_Sponsorship_Association_Logo.png?width=300.
- Asian_Sponsorship_Association wikiPageExternalLink www.asiansponsorship.org.
- Asian_Sponsorship_Association wikiPageExternalLink www.asiasponsorshipnews.com.
- Asian_Sponsorship_Association wikiPageExternalLink 2069-soaring-revenues-and-massive-cost-inflation-as-digital-tv-starts-to-take-shape-media-partners-asia-.
- Asian_Sponsorship_Association wikiPageID "41655564".
- Asian_Sponsorship_Association wikiPageLength "3521".
- Asian_Sponsorship_Association wikiPageOutDegree "14".
- Asian_Sponsorship_Association wikiPageRevisionID "692470152".
- Asian_Sponsorship_Association wikiPageWikiLink Activation.
- Asian_Sponsorship_Association wikiPageWikiLink Category:Sponsorships.
- Asian_Sponsorship_Association wikiPageWikiLink Chairmans_Choice.
- Asian_Sponsorship_Association wikiPageWikiLink File:Asian_Sponsorship_Association_Logo.png.
- Asian_Sponsorship_Association wikiPageWikiLink Fox_International_Channels.
- Asian_Sponsorship_Association wikiPageWikiLink Google.
- Asian_Sponsorship_Association wikiPageWikiLink GroupM.
- Asian_Sponsorship_Association wikiPageWikiLink HSBC.
- Asian_Sponsorship_Association wikiPageWikiLink Out-of-home_advertising.
- Asian_Sponsorship_Association wikiPageWikiLink Sponsor_(commercial).
- Asian_Sponsorship_Association wikiPageWikiLink Sport_Singapore.
- Asian_Sponsorship_Association wikiPageWikiLink Television_advertisement.
- Asian_Sponsorship_Association wikiPageWikiLink WPP_plc.
- Asian_Sponsorship_Association wikiPageWikiLink Yum!_Brands.
- Asian_Sponsorship_Association homepage www.asiansponsorship.org.
- Asian_Sponsorship_Association location "Singapore".
- Asian_Sponsorship_Association logo File:Asian_Sponsorship_Association_Logo.png.
- Asian_Sponsorship_Association name "Asian Sponsorship Association".
- Asian_Sponsorship_Association wikiPageUsesTemplate Template:Infobox_company.
- Asian_Sponsorship_Association wikiPageUsesTemplate Template:Reflist.
- Asian_Sponsorship_Association wikiPageUsesTemplate Template:Unreferenced.
- Asian_Sponsorship_Association subject Category:Sponsorships.
- Asian_Sponsorship_Association hypernym Organisation.
- Asian_Sponsorship_Association type Agent.
- Asian_Sponsorship_Association type Company.
- Asian_Sponsorship_Association type Organisation.
- Asian_Sponsorship_Association type Organization.
- Asian_Sponsorship_Association type Agent.
- Asian_Sponsorship_Association type SocialPerson.
- Asian_Sponsorship_Association type Thing.
- Asian_Sponsorship_Association type Q43229.
- Asian_Sponsorship_Association comment "Asian Sponsorship Association is a non-profit organisation whose mission is to significantly improve sponsorship practices in Asia in order to drive knowledge, business and market share of the global sponsorship industry.In September 2013, a decision was made by 150 industry professionals to create the Association and it has since been incorporated in Singapore in December 2013It aims to address a lack of growth in the industry across Asia.".
- Asian_Sponsorship_Association label "Asian Sponsorship Association".
- Asian_Sponsorship_Association sameAs Q17004225.
- Asian_Sponsorship_Association sameAs m.0_89j0k.
- Asian_Sponsorship_Association sameAs Q17004225.
- Asian_Sponsorship_Association wasDerivedFrom Asian_Sponsorship_Association?oldid=692470152.
- Asian_Sponsorship_Association depiction Asian_Sponsorship_Association_Logo.png.
- Asian_Sponsorship_Association homepage www.asiansponsorship.org.
- Asian_Sponsorship_Association isPrimaryTopicOf Asian_Sponsorship_Association.
- Asian_Sponsorship_Association name "Asian Sponsorship Association".