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- Ambush_marketing abstract "Ambush marketing or ambush advertising is a marketing strategy in which an advertiser \"ambushes\" an event to compete for exposure against competing advertisers. The term \"ambush marketing\" was coined by marketing strategist Jerry Welsh, while he was working as the manager of global marketing efforts for American Express in the 1980s.Most forms of ambush marketing capitalize on the prominence of a major event through marketing campaigns that associate an advertiser with it, but without actually having paid sponsorship fees to the event's organizer to identify themselves as an \"official\" partner or sponsor. An advertiser may engage in ambush marketing in \"indirect\" means—where the advertiser alludes to the imagery and themes of an event without any references to specific trademarks, or in \"direct\" and \"predatory\" means—where the advertiser makes statements in their marketing that mislead consumers into believing they are officially associated with the event (including the fraudulent use of official names and trademarks), or performs marketing activities in and around a venue to dilute the presence of \"official\" sponsors.Ambush marketing is most common in sport; the practice has been a growing concern to the organizers of major sporting events—such as FIFA (FIFA World Cup), the International Olympic Committee, and the National Football League, as certain forms of ambush marketing can devalue the exclusive sponsorship rights that they had sold to other companies, dilute the exposure of official sponsors, and in some cases, can involve the infringement of an organizer's trademarks.In an effort to control ambush marketing, organizers have, in recent years, required the host cities of their major events to enact special laws restricting the use of an event's intellectual property, restrictions on non-sponsors creating unauthorized \"associations\" with an event by referring to certain words and concepts, and the ability to ensure that only authorized advertisers may have marketing presence within a specified radius of the site. Such regulations have attracted controversy for limiting freedom of speech, and for preventing companies from factually promoting themselves in the context of an event.".
- Ambush_marketing wikiPageExternalLink papers.cfm?abstract_id=2099889.
- Ambush_marketing wikiPageExternalLink www.sportsandtaxation.com.
- Ambush_marketing wikiPageExternalLink Ambush_Marketing_in_Sport.
- Ambush_marketing wikiPageID "5879550".
- Ambush_marketing wikiPageLength "43731".
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- Ambush_marketing wikiPageRevisionID "706176407".
- Ambush_marketing wikiPageWikiLink 1984_Summer_Olympics.
- Ambush_marketing wikiPageWikiLink 1986_Asian_Games.
- Ambush_marketing wikiPageWikiLink 1988_Summer_Olympics.
- Ambush_marketing wikiPageWikiLink 1992_Summer_Olympics.
- Ambush_marketing wikiPageWikiLink 1992_Winter_Olympics.
- Ambush_marketing wikiPageWikiLink 1993_US_Open_(tennis).
- Ambush_marketing wikiPageWikiLink 1996_Summer_Olympics.
- Ambush_marketing wikiPageWikiLink 1998_FIFA_World_Cup.
- Ambush_marketing wikiPageWikiLink 2000_Summer_Olympics.
- Ambush_marketing wikiPageWikiLink 2003_Cricket_World_Cup.
- Ambush_marketing wikiPageWikiLink 2006_FIFA_World_Cup.
- Ambush_marketing wikiPageWikiLink 2008_Summer_Olympics.
- Ambush_marketing wikiPageWikiLink 2008_Summer_Olympics_opening_ceremony.
- Ambush_marketing wikiPageWikiLink 2010_FIFA_World_Cup.
- Ambush_marketing wikiPageWikiLink 2010_Major_League_Baseball_season.
- Ambush_marketing wikiPageWikiLink 2010_Winter_Olympics.
- Ambush_marketing wikiPageWikiLink 2011_Rugby_World_Cup.
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- Ambush_marketing wikiPageWikiLink Canadian_Olympic_Committee.
- Ambush_marketing wikiPageWikiLink Category:Trademark_law.
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- Ambush_marketing wikiPageWikiLink EasyJet.
- Ambush_marketing wikiPageWikiLink Egg-and-spoon_race.
- Ambush_marketing wikiPageWikiLink England_2018_FIFA_World_Cup_bid.
- Ambush_marketing wikiPageWikiLink Ericsson.
- Ambush_marketing wikiPageWikiLink Extramarital_sex.
- Ambush_marketing wikiPageWikiLink FIFA.
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- Ambush_marketing wikiPageWikiLink Freedom_of_speech.
- Ambush_marketing wikiPageWikiLink Global_Language_Monitor.
- Ambush_marketing wikiPageWikiLink Greeking.
- Ambush_marketing wikiPageWikiLink Hawker_(trade).
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- Ambush_marketing wikiPageWikiLink IPhone_4S.
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- Ambush_marketing wikiPageWikiLink ITV_Sport.
- Ambush_marketing wikiPageWikiLink Intellectual_property.
- Ambush_marketing wikiPageWikiLink International_Olympic_Committee.
- Ambush_marketing wikiPageWikiLink Keyword_advertising.
- Ambush_marketing wikiPageWikiLink Kulula.com.
- Ambush_marketing wikiPageWikiLink Leeuwenhosen.
- Ambush_marketing wikiPageWikiLink Li-Ning.
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- Ambush_marketing wikiPageWikiLink List_of_presidents_of_FIFA.
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- Ambush_marketing wikiPageWikiLink London_(disambiguation).
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- Ambush_marketing wikiPageWikiLink Marketing.
- Ambush_marketing wikiPageWikiLink Mayo_Clinic.
- Ambush_marketing wikiPageWikiLink Michael_Payne_(executive).
- Ambush_marketing wikiPageWikiLink Miniskirt.
- Ambush_marketing wikiPageWikiLink Minneapolis.
- Ambush_marketing wikiPageWikiLink Minnesota_Timberwolves.
- Ambush_marketing wikiPageWikiLink Minnesota_Twins.