Matches in DBpedia 2016-04 for { <http://dbpedia.org/resource/Ad_exchange> ?p ?o }
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- Ad_exchange abstract "An ad exchange is a technology platform that facilitates the buying and selling of media advertising inventory from multiple ad networks. Prices for the inventory are determined through bidding. The approach is technology-driven as opposed to the historical approach of negotiating price on media inventory. This represents a field beyond ad networks as defined by the Interactive Advertising Bureau (IAB), and by advertising trade publications such as Advertising Age.The major ad exchanges include: AppNexus. AdECN, which is owned and was purchased by Microsoft in August, 2007 (Microsoft officially switched from AdECN to AppNexus for its real-time bidding needs — three years after it acquired it). This change finally retired the AdECN platform. AOL's Marketplace. DoubleClick, was acquired by Google in 2008. DoubleClick Ad Exchange connects ad networks, agencies and third-party demand-side platforms with a vast global inventory in real time. Microsoft Ad Exchange, OpenX (company), a real time advertising technology company. The company has developed an integrated technology platform that combines ad server and a real-time bidding exchange with yield optimization for advertising and digital media companies. Rubicon Project Exchange.↑ ↑ ↑ ↑ ↑ ↑ ↑ ↑".
- Ad_exchange thumbnail Adservingfull.svg?width=300.
- Ad_exchange wikiPageID "18271157".
- Ad_exchange wikiPageLength "2645".
- Ad_exchange wikiPageOutDegree "21".
- Ad_exchange wikiPageRevisionID "703257038".
- Ad_exchange wikiPageWikiLink AOL.
- Ad_exchange wikiPageWikiLink Advertising_Age.
- Ad_exchange wikiPageWikiLink Advertising_network.
- Ad_exchange wikiPageWikiLink AppNexus.
- Ad_exchange wikiPageWikiLink Bing_Ads.
- Ad_exchange wikiPageWikiLink Category:Advertising.
- Ad_exchange wikiPageWikiLink Category:Internet_advertising.
- Ad_exchange wikiPageWikiLink Demand-side_platform.
- Ad_exchange wikiPageWikiLink DoubleClick.
- Ad_exchange wikiPageWikiLink Interactive_Advertising_Bureau.
- Ad_exchange wikiPageWikiLink Microsoft.
- Ad_exchange wikiPageWikiLink Online_advertising.
- Ad_exchange wikiPageWikiLink OpenX_(company).
- Ad_exchange wikiPageWikiLink Real-time_bidding.
- Ad_exchange wikiPageWikiLink Rubicon_Project.
- Ad_exchange wikiPageWikiLink File:Adservingfull.svg.
- Ad_exchange wikiPageWikiLinkText "Ad Exchange".
- Ad_exchange wikiPageWikiLinkText "Ad Exchanges".
- Ad_exchange wikiPageWikiLinkText "Ad exchange".
- Ad_exchange wikiPageWikiLinkText "ad exchange".
- Ad_exchange wikiPageWikiLinkText "advertising exchanges".
- Ad_exchange wikiPageWikiLinkText "exchanges".
- Ad_exchange wikiPageUsesTemplate Template:Main.
- Ad_exchange wikiPageUsesTemplate Template:Mergefrom.
- Ad_exchange wikiPageUsesTemplate Template:Reflist.
- Ad_exchange subject Category:Advertising.
- Ad_exchange subject Category:Internet_advertising.
- Ad_exchange hypernym Platform.
- Ad_exchange type Company.
- Ad_exchange comment "An ad exchange is a technology platform that facilitates the buying and selling of media advertising inventory from multiple ad networks. Prices for the inventory are determined through bidding. The approach is technology-driven as opposed to the historical approach of negotiating price on media inventory.".
- Ad_exchange label "Ad exchange".
- Ad_exchange sameAs Q4678196.
- Ad_exchange sameAs تبادلات_إعلانية.
- Ad_exchange sameAs בורסת_פרסום.
- Ad_exchange sameAs Ad_exchange.
- Ad_exchange sameAs m.04cv5rv.
- Ad_exchange sameAs Q4678196.
- Ad_exchange wasDerivedFrom Ad_exchange?oldid=703257038.
- Ad_exchange depiction Adservingfull.svg.
- Ad_exchange isPrimaryTopicOf Ad_exchange.