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- b5062de7fded1d84fe442ad439c541515d98273f2b2f6d4a47b933b245f5e268 accessdate "2014-11-03".
- b5062de7fded1d84fe442ad439c541515d98273f2b2f6d4a47b933b245f5e268 date "2012".
- b5062de7fded1d84fe442ad439c541515d98273f2b2f6d4a47b933b245f5e268 first1 "Sally".
- b5062de7fded1d84fe442ad439c541515d98273f2b2f6d4a47b933b245f5e268 isCitedBy Sales_promotion.
- b5062de7fded1d84fe442ad439c541515d98273f2b2f6d4a47b933b245f5e268 issue "11/12".
- b5062de7fded1d84fe442ad439c541515d98273f2b2f6d4a47b933b245f5e268 journal "European Journal of Marketing".
- b5062de7fded1d84fe442ad439c541515d98273f2b2f6d4a47b933b245f5e268 last1 "McKechnie".
- b5062de7fded1d84fe442ad439c541515d98273f2b2f6d4a47b933b245f5e268 pages "1501–1522".
- b5062de7fded1d84fe442ad439c541515d98273f2b2f6d4a47b933b245f5e268 title "Effects Of Discount Framing In Comparative Price Advertising".
- b5062de7fded1d84fe442ad439c541515d98273f2b2f6d4a47b933b245f5e268 volume "46".