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- 6320ee9a04511f8406e759c54689a0413cd6a2ab7e7fdf90764a92e08f31ea6d author "McElroy, B. F. and D. A. Aaker.".
- 6320ee9a04511f8406e759c54689a0413cd6a2ab7e7fdf90764a92e08f31ea6d isCitedBy Unit_price_information_in_supermarkets.
- 6320ee9a04511f8406e759c54689a0413cd6a2ab7e7fdf90764a92e08f31ea6d issue "Fall".
- 6320ee9a04511f8406e759c54689a0413cd6a2ab7e7fdf90764a92e08f31ea6d journal "Journal of Retailing".
- 6320ee9a04511f8406e759c54689a0413cd6a2ab7e7fdf90764a92e08f31ea6d pages "44–57".
- 6320ee9a04511f8406e759c54689a0413cd6a2ab7e7fdf90764a92e08f31ea6d title "Unit Pricing Six Years After Introduction".
- 6320ee9a04511f8406e759c54689a0413cd6a2ab7e7fdf90764a92e08f31ea6d volume "3".
- 6320ee9a04511f8406e759c54689a0413cd6a2ab7e7fdf90764a92e08f31ea6d year "1979".