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- 2ad842c946c1536ac54e1b98a257d7c4c1f1d9601fd254c0359679f153e97fb7 date "September–October 2006".
- 2ad842c946c1536ac54e1b98a257d7c4c1f1d9601fd254c0359679f153e97fb7 first "Don".
- 2ad842c946c1536ac54e1b98a257d7c4c1f1d9601fd254c0359679f153e97fb7 isCitedBy Emory_Marketing_Institute.
- 2ad842c946c1536ac54e1b98a257d7c4c1f1d9601fd254c0359679f153e97fb7 journal "Marketing Management".
- 2ad842c946c1536ac54e1b98a257d7c4c1f1d9601fd254c0359679f153e97fb7 last "Schultz".
- 2ad842c946c1536ac54e1b98a257d7c4c1f1d9601fd254c0359679f153e97fb7 pages "10–11".
- 2ad842c946c1536ac54e1b98a257d7c4c1f1d9601fd254c0359679f153e97fb7 publisher "American Marketing Association".
- 2ad842c946c1536ac54e1b98a257d7c4c1f1d9601fd254c0359679f153e97fb7 title "Trash Trove".
- 2ad842c946c1536ac54e1b98a257d7c4c1f1d9601fd254c0359679f153e97fb7 volume "15".