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- 123b97da91f66a4e9b2f954211f067253b0035e62aabcf80fa4867f72bed22f9 edition "Vol. 1".
- 123b97da91f66a4e9b2f954211f067253b0035e62aabcf80fa4867f72bed22f9 first1 "Kumar".
- 123b97da91f66a4e9b2f954211f067253b0035e62aabcf80fa4867f72bed22f9 isCitedBy V._Kumar_(professor).
- 123b97da91f66a4e9b2f954211f067253b0035e62aabcf80fa4867f72bed22f9 last1 "V.".
- 123b97da91f66a4e9b2f954211f067253b0035e62aabcf80fa4867f72bed22f9 publisher "SAGE Publications".
- 123b97da91f66a4e9b2f954211f067253b0035e62aabcf80fa4867f72bed22f9 title "Legends in Marketing Ed. Jagdish N. Sheth and Praveen Kopalle.".