Matches in DBpedia 2016-04 for { ?s ?p "H2NO refers to an upselling campaign by Coca-Cola to dissuade consumers from ordering tap water drinks at restaurants, and to instead order more profitable soft drinks, non-carbonated beverages, or bottled water. The campaign's title, H2NO, reflects the program's purpose, which is to have customers say No to H2O, the chemical formula for water. The program taught waiters how to use \"suggestive selling techniques\" to offer an onslaught of alternative beverages when diners asked for water.In July 2001, a link to a story about the program's success at Olive Garden was posted to Cockeyed.com. The link was reposted around the internet, until the story was taken down by Coca-Cola on August 2, 2001 for fears it might be misinterpreted. On August 20, 2001, the story was covered by the New York Times, and subsequently by a number of news providers.The campaign ran only in the United States."@en }
Showing triples 1 to 1 of
1
with 100 triples per page.
- H2NO abstract "H2NO refers to an upselling campaign by Coca-Cola to dissuade consumers from ordering tap water drinks at restaurants, and to instead order more profitable soft drinks, non-carbonated beverages, or bottled water. The campaign's title, H2NO, reflects the program's purpose, which is to have customers say No to H2O, the chemical formula for water. The program taught waiters how to use \"suggestive selling techniques\" to offer an onslaught of alternative beverages when diners asked for water.In July 2001, a link to a story about the program's success at Olive Garden was posted to Cockeyed.com. The link was reposted around the internet, until the story was taken down by Coca-Cola on August 2, 2001 for fears it might be misinterpreted. On August 20, 2001, the story was covered by the New York Times, and subsequently by a number of news providers.The campaign ran only in the United States.".