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- William_Lozito abstract "William Lozito is a researcher in brand naming. He is the founder and president of Strategic Name Development, a Minneapolis based brand naming company. Together with his partner, Diane Prange, Lozito designed and launched a series of research studies among consumers regarding their perceptions of both corporate names and product brand names. This body of work includes a semi-annual retrospect on corporate name changes, Company Naming Changes 2006, in the United States and the rationale behind those changes. His analysis of current corporate name changes such as GMAC to Ally Bank, the Sears Tower to the Willis Tower and RadioShack to The Shack appeared widely in the U.S. and International media such as Fox News, The GLOBE AND MAIL, Forbes, San Francisco Chronicle, CBS News, the Guardian, Singapore Straits Times, The New Zealand Herald, and the Chicago Tribune.William Lozito writes an influential daily blog, Name Wire. Lozito is also the author of a 2008 study, Insights into Importance Of Cell Phone Brand Names, regarding consumers’ perceptions of cell phone brand names. Results of this study have appeared in publications such as Advertising Age, Adweek and Brandweek.He has conducted primary research on the inherent meaning of all the letters in the English alphabet and their impact on brand names. Results of this research have appeared in publications such as Advertising Age and The Vancouver Sun.".
- William_Lozito wikiPageExternalLink www.namedevelopment.com.
- William_Lozito wikiPageExternalLink 133354p1.aspx.
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- William_Lozito wikiPageWikiLink Advertising_Age.
- William_Lozito wikiPageWikiLink Adweek.
- William_Lozito wikiPageWikiLink Blog.
- William_Lozito wikiPageWikiLink Brandweek.
- William_Lozito wikiPageWikiLink CBS_News.
- William_Lozito wikiPageWikiLink Category:Living_people.
- William_Lozito wikiPageWikiLink Category:Marketing_people.
- William_Lozito wikiPageWikiLink Chicago_Tribune.
- William_Lozito wikiPageWikiLink Forbes.
- William_Lozito wikiPageWikiLink Fox_News.
- William_Lozito wikiPageWikiLink Fox_News_Channel.
- William_Lozito wikiPageWikiLink San_Francisco_Chronicle.
- William_Lozito wikiPageWikiLink Strategic_Name_Development.
- William_Lozito wikiPageWikiLink The_Guardian.
- William_Lozito wikiPageWikiLink The_New_Zealand_Herald.
- William_Lozito wikiPageWikiLinkText "William Lozito".
- William_Lozito hasPhotoCollection William_Lozito.
- William_Lozito name "Lozito, William".
- William_Lozito shortDescription "American marketing researcher".
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- William_Lozito wikiPageUsesTemplate Template:Persondata.
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- William_Lozito description "American marketing researcher".
- William_Lozito description "American marketing researcher".
- William_Lozito subject Category:Living_people.
- William_Lozito subject Category:Marketing_people.
- William_Lozito hypernym Researcher.
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- William_Lozito comment "William Lozito is a researcher in brand naming. He is the founder and president of Strategic Name Development, a Minneapolis based brand naming company. Together with his partner, Diane Prange, Lozito designed and launched a series of research studies among consumers regarding their perceptions of both corporate names and product brand names.".
- William_Lozito label "William Lozito".
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- William_Lozito wasDerivedFrom William_Lozito?oldid=627183106.
- William_Lozito givenName "William".
- William_Lozito isPrimaryTopicOf William_Lozito.
- William_Lozito name "Lozito, William".
- William_Lozito name "William Lozito".
- William_Lozito surname "Lozito".