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- Twitter_Amplify abstract "Twitter Amplify is a video advertising product that Twitter launched for media companies and consumer brands in May 2013. The product gives broadcasters the opportunity to publish real-time in-tweet video clips that are accompanied by pre-roll or post-roll advertisements. It is Twitter's major initiative in social television, designed to enhance the user experience with premium and timely TV highlights, enable broadcasters to reach new audiences and provide brands with a cross-platform tool for reaching the social conversation around major events.When it was launched, Twitter also announced it would work with a number of media companies, including Time Inc., Bloomberg Television, Discovery Channel, Vevo, Vice Media, Condé Nast Entertainment and Warner Music Group. By February 2014, all four major U.S. TV networks had signed up to the Amplify program, bringing a variety of TV content onto the social platform, in the form of real-time video clips. In March 2014, ITV became the first major broadcaster in the UK to sign up to Twitter Amplify and BSkyB followed suit in October 2014, having been sharing video on the platform since 2013. At this time, Twitter Amplify was live in 10 countries and had more than 70 partners including the BBC.Twitter Amplify allows the social network to profit further from the growth in digital video advertising, which is growing many times faster than TV, search, and most other digital ad markets. Online video ad revenue will reach nearly $5 billion in 2016, up from $2.8 billion in 2013, while TV ad revenue will decline by nearly 3% per year during the same time period. Analysis by Credit Suisse puts the average cost per impression (CPM) for a digital video advertisement at $24.60 rising up to $32.80 for those with interactive ad units or mobile formats - versus $2.66 for display formats.Twitter and its media partners are believed to be making significant revenue from its Twitter Amplify program. According to an industry source, McDonald’s, Verizon and Microsoft paid seven figures each to sponsor the NFL’s Amplify videos and to promote the tweets. By bringing more premium content on its platform, it also hopes to drive growth of its user base. Twitter acquired its Twitter Amplify partner in the U.S., SnappyTV, as part of its ongoing efforts to be the leader in social television. The company was helping broadcasters and rights holders to share video content both organically across social and via Twitter’s Amplify program. Twitter continues to work with London-based Grabyo, which has also struck numerous deals with broadcasters and rights holders to share video content across Facebook and Twitter. These include the NHL, Sky Sports, the Brit Awards, Wimbledon, FIFA World Cup, Channel 5, ATP World Tour, Ryder Cup, FIA Formula E Championship and UFC.".
- Twitter_Amplify wikiPageExternalLink twitter-amplify-partnerships-great-content-great-brands-great-engagement.
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- Twitter_Amplify wikiPageRevisionID "674837325".
- Twitter_Amplify wikiPageWikiLink ATP_World_Tour.
- Twitter_Amplify wikiPageWikiLink Ad-funded.
- Twitter_Amplify wikiPageWikiLink Advertisements.
- Twitter_Amplify wikiPageWikiLink Advertising.
- Twitter_Amplify wikiPageWikiLink Association_of_Tennis_Professionals.
- Twitter_Amplify wikiPageWikiLink BSkyB.
- Twitter_Amplify wikiPageWikiLink Bloomberg_Television.
- Twitter_Amplify wikiPageWikiLink Brand.
- Twitter_Amplify wikiPageWikiLink Brands.
- Twitter_Amplify wikiPageWikiLink Brit_Awards.
- Twitter_Amplify wikiPageWikiLink Broadcasting.
- Twitter_Amplify wikiPageWikiLink Category:Mobile_content.
- Twitter_Amplify wikiPageWikiLink Category:Real-time_web.
- Twitter_Amplify wikiPageWikiLink Category:Social_networking_services.
- Twitter_Amplify wikiPageWikiLink Channel_5_(UK).
- Twitter_Amplify wikiPageWikiLink Content_(media).
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- Twitter_Amplify wikiPageWikiLink Discovery_Channel.
- Twitter_Amplify wikiPageWikiLink Earned_media.
- Twitter_Amplify wikiPageWikiLink FIA_Formula_E_Championship.
- Twitter_Amplify wikiPageWikiLink FIFA_World_Cup.
- Twitter_Amplify wikiPageWikiLink Facebook.
- Twitter_Amplify wikiPageWikiLink Formula_E.
- Twitter_Amplify wikiPageWikiLink Grabyo.
- Twitter_Amplify wikiPageWikiLink Hashtag.
- Twitter_Amplify wikiPageWikiLink ITV_(TV_network).
- Twitter_Amplify wikiPageWikiLink Live_TV.
- Twitter_Amplify wikiPageWikiLink Live_television.
- Twitter_Amplify wikiPageWikiLink Mass_media.
- Twitter_Amplify wikiPageWikiLink McDonalds.
- Twitter_Amplify wikiPageWikiLink McDonald’s.
- Twitter_Amplify wikiPageWikiLink Media_companies.
- Twitter_Amplify wikiPageWikiLink Microsoft.
- Twitter_Amplify wikiPageWikiLink NHL.
- Twitter_Amplify wikiPageWikiLink National_Hockey_League.
- Twitter_Amplify wikiPageWikiLink Online_advertising.
- Twitter_Amplify wikiPageWikiLink Paid_media.
- Twitter_Amplify wikiPageWikiLink Ryder_Cup.
- Twitter_Amplify wikiPageWikiLink Sky_(United_Kingdom).
- Twitter_Amplify wikiPageWikiLink Sky_Sports.
- Twitter_Amplify wikiPageWikiLink Social_network.
- Twitter_Amplify wikiPageWikiLink Social_television.
- Twitter_Amplify wikiPageWikiLink Sponsor_(commercial).
- Twitter_Amplify wikiPageWikiLink Twitter.
- Twitter_Amplify wikiPageWikiLink UFC.
- Twitter_Amplify wikiPageWikiLink Ultimate_Fighting_Championship.
- Twitter_Amplify wikiPageWikiLink Verizon.
- Twitter_Amplify wikiPageWikiLink Verizon_Communications.
- Twitter_Amplify wikiPageWikiLink Vevo.
- Twitter_Amplify wikiPageWikiLink Vice_Media.
- Twitter_Amplify wikiPageWikiLink Vice_Media,_Inc..
- Twitter_Amplify wikiPageWikiLink Video_advertising.
- Twitter_Amplify wikiPageWikiLink Viral_video.
- Twitter_Amplify wikiPageWikiLink Warner_Music_Group.
- Twitter_Amplify wikiPageWikiLink Category:Social_television.
- Twitter_Amplify wikiPageWikiLinkText "Twitter Amplify".
- Twitter_Amplify hasPhotoCollection Twitter_Amplify.
- Twitter_Amplify wikiPageUsesTemplate Template:Reflist.
- Twitter_Amplify subject Category:Mobile_content.
- Twitter_Amplify subject Category:Real-time_web.
- Twitter_Amplify subject Category:Social_networking_services.
- Twitter_Amplify subject Category:Social_television.
- Twitter_Amplify hypernym Product.
- Twitter_Amplify type Software.
- Twitter_Amplify comment "Twitter Amplify is a video advertising product that Twitter launched for media companies and consumer brands in May 2013. The product gives broadcasters the opportunity to publish real-time in-tweet video clips that are accompanied by pre-roll or post-roll advertisements.".
- Twitter_Amplify label "Twitter Amplify".
- Twitter_Amplify sameAs m.010qhf6z.
- Twitter_Amplify sameAs Q17063561.
- Twitter_Amplify sameAs Q17063561.
- Twitter_Amplify wasDerivedFrom Twitter_Amplify?oldid=674837325.
- Twitter_Amplify isPrimaryTopicOf Twitter_Amplify.