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- The_Nikolai_Organisation abstract "The Nikolai Organisation (The N.O.) is an experiential marketing campaign and alternate reality gaming platform created by Hadleigh Averill (The Agent-C) in partnership with Running With Scissors. Activated in New Zealand in 2007 for vodka brand Smirnoff the underground campaign presents itself as headed by the mysterious "Nikolai", a Russian man that no one has either seen or met. Nikolai, determined to rally sub cultures for the purpose of effecting positive change, invites participants to sign up as Agents and embark on real world missions around the country. The experiential framework for missions was intended to create the feeling of subversion and disruption. Accordingly The N.O. facilitated a space for members to effect positive change in an manner that felt subversive but was in fact completely legal. In the process, each Agent developed an alter ego they played out in the real world and with this, a double life occurred. Some Agents were known to each other only by their Agent name without ever knowing each other's civilian names - despite having attended missions and social events with each other. Positive change manifested in a variety of forms. Personalised missions helped individuals achieve their wishes and desires. Over the 3-year period a personal dialogue was maintained by Nikolai and his Agents. In this way the campaign grew with the wishes and desires of its members. Positive social change included planting 24,000 trees on an island in only a few hours, to bringing hot dinners to the sick and homeless to holding underground poker tournaments in car park basements (where all winnings went to charities). The N.O. started in 2007 and reached 15,000 agents by May 2009, although due to a change to privacy requirements, all agents had to rejoin in November 2009. Since November 2009, another 3,000 agents signed up, with almost 50% actively partaking in missions or recruiting other members. Agents prepare and film their own missions, as well as taking part in missions organised by The N.O. Since November 2009 agents have uploaded missions that they have executed themselves, in line with the briefs given which range from publicity stunts to good deeds. Agents are known for often wearing white boiler suits and drawing a lot of attention to themselves.The N.O. has a social aspect through Pop-up Bars and Safe Houses where agents meet for various social events.".
- The_Nikolai_Organisation wikiPageID "26044181".
- The_Nikolai_Organisation wikiPageLength "5344".
- The_Nikolai_Organisation wikiPageOutDegree "25".
- The_Nikolai_Organisation wikiPageRevisionID "661578415".
- The_Nikolai_Organisation wikiPageWikiLink 2009_Samoa_earthquake.
- The_Nikolai_Organisation wikiPageWikiLink 2009_Samoa_earthquake_and_tsunami.
- The_Nikolai_Organisation wikiPageWikiLink Alternate_reality_game.
- The_Nikolai_Organisation wikiPageWikiLink Alternate_reality_gaming.
- The_Nikolai_Organisation wikiPageWikiLink Auckland.
- The_Nikolai_Organisation wikiPageWikiLink Auckland_CBD.
- The_Nikolai_Organisation wikiPageWikiLink Boiler_suit.
- The_Nikolai_Organisation wikiPageWikiLink Boilersuit.
- The_Nikolai_Organisation wikiPageWikiLink Briefs.
- The_Nikolai_Organisation wikiPageWikiLink Category:Diageo_brands.
- The_Nikolai_Organisation wikiPageWikiLink Category:Promotional_alternate_reality_games.
- The_Nikolai_Organisation wikiPageWikiLink Engagement_marketing.
- The_Nikolai_Organisation wikiPageWikiLink Experiential_marketing.
- The_Nikolai_Organisation wikiPageWikiLink Good_deed.
- The_Nikolai_Organisation wikiPageWikiLink Good_works.
- The_Nikolai_Organisation wikiPageWikiLink Hot_potato_(game).
- The_Nikolai_Organisation wikiPageWikiLink List_of_trees_native_to_New_Zealand.
- The_Nikolai_Organisation wikiPageWikiLink Motuihe_Island.
- The_Nikolai_Organisation wikiPageWikiLink New_Zealand.
- The_Nikolai_Organisation wikiPageWikiLink Pass_the_parcel.
- The_Nikolai_Organisation wikiPageWikiLink Pillow_fight.
- The_Nikolai_Organisation wikiPageWikiLink Privacy.
- The_Nikolai_Organisation wikiPageWikiLink Publicity_stunt.
- The_Nikolai_Organisation wikiPageWikiLink Queen_Street,_Auckland.
- The_Nikolai_Organisation wikiPageWikiLink Samoa.
- The_Nikolai_Organisation wikiPageWikiLink Smirnoff.
- The_Nikolai_Organisation wikiPageWikiLink Social_events.
- The_Nikolai_Organisation wikiPageWikiLink Tsunami.
- The_Nikolai_Organisation wikiPageWikiLink Vodka.
- The_Nikolai_Organisation wikiPageWikiLink Wikt:recruitment.
- The_Nikolai_Organisation wikiPageWikiLinkText "The Nikolai Organisation".
- The_Nikolai_Organisation hasPhotoCollection The_Nikolai_Organisation.
- The_Nikolai_Organisation wikiPageUsesTemplate Template:Orphan.
- The_Nikolai_Organisation subject Category:Diageo_brands.
- The_Nikolai_Organisation subject Category:Promotional_alternate_reality_games.
- The_Nikolai_Organisation hypernym Campaign.
- The_Nikolai_Organisation type Article.
- The_Nikolai_Organisation type MilitaryConflict.
- The_Nikolai_Organisation type Article.
- The_Nikolai_Organisation type Brand.
- The_Nikolai_Organisation type Product.
- The_Nikolai_Organisation comment "The Nikolai Organisation (The N.O.) is an experiential marketing campaign and alternate reality gaming platform created by Hadleigh Averill (The Agent-C) in partnership with Running With Scissors. Activated in New Zealand in 2007 for vodka brand Smirnoff the underground campaign presents itself as headed by the mysterious "Nikolai", a Russian man that no one has either seen or met.".
- The_Nikolai_Organisation label "The Nikolai Organisation".
- The_Nikolai_Organisation sameAs m.0b6ld52.
- The_Nikolai_Organisation sameAs Q7754194.
- The_Nikolai_Organisation sameAs Q7754194.
- The_Nikolai_Organisation wasDerivedFrom The_Nikolai_Organisation?oldid=661578415.
- The_Nikolai_Organisation isPrimaryTopicOf The_Nikolai_Organisation.