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- The_Law_of_Advertising_and_Mass_Communications abstract "The Law of Advertising and Mass Communications is a nationally recognized legal treatise, published by Matthew Bender – Lexis/Nexis.[1] Prior to 2009, the treatise was called the “The Law of Advertising” and is still often referred to by this name. The name was changed in 2009 by its current authors to better reflect the expanding scope of the treatise, which now incorporates the most recent developments in the areas of trademark and copyright law in addition to its traditional coverage of advertising law.The treatise began under the original authorship of George and Peter Rosden in 1973. Peter Rosden authored the treatise until 2007, at which time the treatise had grown to 4 volumes. In 2007, Jim Astrachan [2] and Donna Thomas [3], principals at the law firm of Astrachan Gunst Thomas Rubin (also known as AGTR)[4] took over authorship of Rosden's 4 volume seminal legal treatise. Since that time, the treatise has further expanded from 4 to 6 volumes, covering areas from advertising law to trademark infringement.Some of the areas that the treatise covers include: the relationship between advertisers and advertising agencies, the relationship between the media and advertisers, the First Amendment, Commercial Speech, the Federal Trade Commission, false advertising, the Lanham Trademark Act, the Copyright Act, internet advertising and its jurisdictional implications, state remedies, advertising to children, telemarketing, and advertising injury insurance. The treatise is typically utilized by practicing attorneys, in-house counsel, advertising agencies and others involved in the advertising industry.".
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- The_Law_of_Advertising_and_Mass_Communications wikiPageWikiLink Advertisers.
- The_Law_of_Advertising_and_Mass_Communications wikiPageWikiLink Advertising.
- The_Law_of_Advertising_and_Mass_Communications wikiPageWikiLink Astrachan_Gunst_Thomas_Rubin.
- The_Law_of_Advertising_and_Mass_Communications wikiPageWikiLink Category:Advertising.
- The_Law_of_Advertising_and_Mass_Communications wikiPageWikiLink Category:International_law_literature.
- The_Law_of_Advertising_and_Mass_Communications wikiPageWikiLink Commercial_Speech.
- The_Law_of_Advertising_and_Mass_Communications wikiPageWikiLink Commercial_speech.
- The_Law_of_Advertising_and_Mass_Communications wikiPageWikiLink Copyright_Act_of_1976.
- The_Law_of_Advertising_and_Mass_Communications wikiPageWikiLink False_advertising.
- The_Law_of_Advertising_and_Mass_Communications wikiPageWikiLink Federal_Trade_Commission.
- The_Law_of_Advertising_and_Mass_Communications wikiPageWikiLink First_Amendment_to_the_United_States_Constitution.
- The_Law_of_Advertising_and_Mass_Communications wikiPageWikiLink Legal_treatise.
- The_Law_of_Advertising_and_Mass_Communications wikiPageWikiLink Mass_media.
- The_Law_of_Advertising_and_Mass_Communications wikiPageWikiLink Telemarketing.
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- The_Law_of_Advertising_and_Mass_Communications wikiPageUsesTemplate Template:Primary_sources.
- The_Law_of_Advertising_and_Mass_Communications subject Category:Advertising.
- The_Law_of_Advertising_and_Mass_Communications subject Category:International_law_literature.
- The_Law_of_Advertising_and_Mass_Communications type Article.
- The_Law_of_Advertising_and_Mass_Communications type Article.
- The_Law_of_Advertising_and_Mass_Communications comment "The Law of Advertising and Mass Communications is a nationally recognized legal treatise, published by Matthew Bender – Lexis/Nexis.[1] Prior to 2009, the treatise was called the “The Law of Advertising” and is still often referred to by this name.".
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- The_Law_of_Advertising_and_Mass_Communications sameAs Q7746402.
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- The_Law_of_Advertising_and_Mass_Communications isPrimaryTopicOf The_Law_of_Advertising_and_Mass_Communications.