Matches in DBpedia 2015-10 for { <http://dbpedia.org/resource/Reply_marketing> ?p ?o }
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- Reply_marketing abstract "Reply marketing (or direct response marketing), is a form of viral marketing where an advertiser/marketer replies directly to an end-user with an advertisement or a personalized message. It is a means of marketing designed to generate an immediate response from consumers, where each consumer response can be measured, and later attributed to the corresponding advertising channel. Television, radio, social media, search engine marketing, print, phone, internet, and mail serve as the typical channels for this type of advertisement, with e-mail being the most effective form of direct response. It was first introduced in 2010 by Old Spice, with its well-known viral ads featuring actor Isaiah Mustafa. Mustafa, though, replied to numerous potential users simultaneously via an amusing video on YouTube. Recipients were persons who were commenting about various videos via Twitter.The name of this form of marketing comes from its characteristics of replying to a customer directly instead of to a broader audience. Common concurrences of reply marketing include asking consumers to "call now" or "act fast" in order to create a sense of urgency that will drive potential sales. In addition to e-mail being the most effective in obtaining direct response, online advertising (such as the "You've won $1000. Click here." ads) has become an increasingly common form of reply marketing due to its interactive nature - if the advertisement captures a consumer's attention, it is clicked, thus introducing the product to the customer.".
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- Reply_marketing wikiPageWikiLink Advertiser.
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- Reply_marketing wikiPageWikiLink As_seen_on_TV.
- Reply_marketing wikiPageWikiLink Category:Advertising.
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- Reply_marketing wikiPageWikiLink Esurance.
- Reply_marketing wikiPageWikiLink Hashtag.
- Reply_marketing wikiPageWikiLink Holding_company.
- Reply_marketing wikiPageWikiLink Internet.
- Reply_marketing wikiPageWikiLink Isaiah_Mustafa.
- Reply_marketing wikiPageWikiLink John_Krasinski.
- Reply_marketing wikiPageWikiLink Marketer.
- Reply_marketing wikiPageWikiLink Marketing.
- Reply_marketing wikiPageWikiLink Marketing_campaign.
- Reply_marketing wikiPageWikiLink Multinational_corporation.
- Reply_marketing wikiPageWikiLink Old_Spice.
- Reply_marketing wikiPageWikiLink Old_Spice_Man.
- Reply_marketing wikiPageWikiLink Online_advertising.
- Reply_marketing wikiPageWikiLink Search_engine_marketing.
- Reply_marketing wikiPageWikiLink Social_media.
- Reply_marketing wikiPageWikiLink Super_Bowl.
- Reply_marketing wikiPageWikiLink Super_Bowl_XLVIII.
- Reply_marketing wikiPageWikiLink Sweepstakes.
- Reply_marketing wikiPageWikiLink Television_advertisement.
- Reply_marketing wikiPageWikiLink Television_commercial.
- Reply_marketing wikiPageWikiLink The_Man_Your_Man_Could_Smell_Like.
- Reply_marketing wikiPageWikiLink The_Office_(U.S._TV_series).
- Reply_marketing wikiPageWikiLink Twitter.
- Reply_marketing wikiPageWikiLink Video.
- Reply_marketing wikiPageWikiLink Viral_marketing.
- Reply_marketing wikiPageWikiLink Wells_Fargo.
- Reply_marketing wikiPageWikiLink YouTube.
- Reply_marketing wikiPageWikiLinkText "Reply marketing".
- Reply_marketing hasPhotoCollection Reply_marketing.
- Reply_marketing wikiPageUsesTemplate Template:Orphan.
- Reply_marketing wikiPageUsesTemplate Template:Reflist.
- Reply_marketing subject Category:Advertising.
- Reply_marketing subject Category:Marketing.
- Reply_marketing subject Category:Promotion_and_marketing_communications.
- Reply_marketing hypernym Form.
- Reply_marketing type Article.
- Reply_marketing type Article.
- Reply_marketing comment "Reply marketing (or direct response marketing), is a form of viral marketing where an advertiser/marketer replies directly to an end-user with an advertisement or a personalized message. It is a means of marketing designed to generate an immediate response from consumers, where each consumer response can be measured, and later attributed to the corresponding advertising channel.".
- Reply_marketing label "Reply marketing".
- Reply_marketing sameAs m.0cm9w6m.
- Reply_marketing sameAs Q7314089.
- Reply_marketing sameAs Q7314089.
- Reply_marketing wasDerivedFrom Reply_marketing?oldid=608139356.
- Reply_marketing isPrimaryTopicOf Reply_marketing.