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- Ram_Subramanian abstract "Ram Subramanian (Ramamurthy Subramanian) is a thinker, writer, innovator, ad filmmaker and an artivist from India who started the first ever Indian Velfie (Video-Selfie) movement.Ram Subramanian has won numerous awards as an advertising professional. He is the founder of Handloom Picture Company, an advertising production house. Ram is also the founder and head of the AAP Innovation Department, a unique department in the Aam Aadmi Party that creates/collates and implements innovations that will help make India a better country. CareerRam started his career as a copywriter in Bangalore in 2000. He moved to Mumbai in 2001 and continued as an advertising professional in some of the biggest agencies in the country. His work as a creative person in advertising won him numerous awards in India and around the world.In 2008 Ram Subramanian quit his advertising job and started directing commercials for Nirvana Films, a production house based in Bengaluru.While at Nirvana Films Ram Subramanian directed commercials for Levis’, ING Vysya Bank, Economic Times, Tata Motors, Thomas Cook, Nokia, etc.In 2012 he left the company and joined Native Films as a partner but that partnership was short-lived.In 2013 he started his own production house called Handloom Picture Company, which has offices in Mumbai and Delhi.Artivism/ VelfieEnraged by the Nirbhaya case Ram wrote and directed a short film called ‘Mute’ in early 2014, before the Loksabha Elections, to inspire people to go out and vote in the elections.The video went viral and got appreciation from across quarters of the world.Few months later, Ram followed it up with another short film, a sequel to his earlier endeavor, called ‘Unmute’. This film was a message to the newly sworn in Prime Minister of India Mr. Narendra Modi.‘Unmute’ went viral too and more than a million people viewed it.Ram Subramanian's style of work is Artivism, i.e. blending Art and Activism. In 2014, he was invited to speak at TEDx Gateway in Mumbai and his talk, titled Three commercials that led to a revolution was about Armchair Activism and how that can make a change in our world today. He used the TEDx Gateway platform to launch his second sequel in the ‘Mute’ series called ‘Pause’.The film ‘Pause’ had a message of peace and friendship and it resulted in the concept of Velfies (Video selfies), which for the first time in the world, became the fuel for DearNeighbour Movement page on Facebook. The page is about friendship between India and Pakistan and it has over 40000 people on it, from both India and Pakistan, asking for peace.AAP Innovation DepartmentRam Subramanian’s involvement with AAP began when he conceptualized a film called Samvaad for Arvind Kejriwal’s AAP. Samvaad, till date, is the most viral film created for AAP with almost 200,000 people sharing it on Facebook.Subsequently Ram helped the Aam Aadmi Party during their 2015 assembly election campaign in which the party went on to win a historic 67/70 seats. He initiated the #VelfieForKejriwal campaign with a film called Hope which was a message directed to the President of USA Barack Obama who was visiting Delhi that time.After AAP formed the government in Delhi, Ram initiated the AAP Innovation Department with another film called Choice.".
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- Ram_Subramanian comment "Ram Subramanian (Ramamurthy Subramanian) is a thinker, writer, innovator, ad filmmaker and an artivist from India who started the first ever Indian Velfie (Video-Selfie) movement.Ram Subramanian has won numerous awards as an advertising professional. He is the founder of Handloom Picture Company, an advertising production house.".
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