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- Proactiv abstract "Proactiv is a brand of acne treatment and skin-care products distributed by direct marketing company Guthy-Renker. Developed by Drs. Katie Rodan and Kathy Fields in 1995, Proactiv consists of a cleanser and lotion that contain 2.5 percent benzoyl peroxide, a lower concentration than in prescription-strength acne treatments, and a toner that contains glycolic acid. The three-step kit is also available as Gentle Formula, which contains salicylic acid instead of benzoyl peroxide. There is also Extra Strength and Proactiv+, as well as face masks, body washes and other skin-care products. The treatment is mostly sold via infomercials on a subscription basis. Thirty days after ordering, customers are automatically billed almost $60 for a three-month supply (as of 2011 in the United States), plus shipping and handling, which continues until the subscription is cancelled. Celebrity endorsements play a significant role in Guthy-Renker's marketing strategy. The company spends $200 million a year on air-time for Proactive commercials. In 2012 some of its commercials were banned in the UK after a consumer complained that the celebrity endorsers were not using the product's UK formulation.A 2011 Consumer Reports study compared Proactiv with two cheaper drugstore products, AcneFree and OXY Maximum, and found that all three were equally effective. The US Food and Drug Administration (FDA) warned in 2014 that over-the-counter acne treatments can cause rare but life-threatening allergic reactions. Consumers were advised to stop using the products and to seek medical attention if they experience throat tightness, breathing problems, light-headedness, hives, itching, or swelling of the eyes, face, lips or tongue.".
- Proactiv foundationPlace Palm_Desert,_California.
- Proactiv foundingDate "1995-01-01".
- Proactiv foundingYear "1995".
- Proactiv industry Fast-moving_consumer_goods.
- Proactiv parentCompany Guthy-Renker.
- Proactiv revenue "8.5E8".
- Proactiv thumbnail Proactiv_kit.jpg?width=300.
- Proactiv wikiPageExternalLink proactiv.com.
- Proactiv wikiPageExternalLink proactiv.in.
- Proactiv wikiPageID "2404514".
- Proactiv wikiPageLength "22169".
- Proactiv wikiPageOutDegree "42".
- Proactiv wikiPageRevisionID "682021949".
- Proactiv wikiPageWikiLink Acne.
- Proactiv wikiPageWikiLink Acne_vulgaris.
- Proactiv wikiPageWikiLink American_Idol.
- Proactiv wikiPageWikiLink Avril_Lavigne.
- Proactiv wikiPageWikiLink Benzoyl_peroxide.
- Proactiv wikiPageWikiLink Caroline_Wozniacki.
- Proactiv wikiPageWikiLink Category:1995_introductions.
- Proactiv wikiPageWikiLink Category:Acne_treatments.
- Proactiv wikiPageWikiLink Category:Skin_care.
- Proactiv wikiPageWikiLink Consumer_Packaged_Goods.
- Proactiv wikiPageWikiLink Consumer_Reports.
- Proactiv wikiPageWikiLink Direct_marketing.
- Proactiv wikiPageWikiLink Fast-moving_consumer_goods.
- Proactiv wikiPageWikiLink Food_and_Drug_Administration.
- Proactiv wikiPageWikiLink Glee_(TV_series).
- Proactiv wikiPageWikiLink Glycolic_acid.
- Proactiv wikiPageWikiLink Guthy-Renker.
- Proactiv wikiPageWikiLink Infomercial.
- Proactiv wikiPageWikiLink Jenna_Fischer.
- Proactiv wikiPageWikiLink Judith_Light.
- Proactiv wikiPageWikiLink Justin_Bieber.
- Proactiv wikiPageWikiLink Kaley_Cuoco.
- Proactiv wikiPageWikiLink Katy_Perry.
- Proactiv wikiPageWikiLink Laguna_Hills,_California.
- Proactiv wikiPageWikiLink Lindsay_Lohan.
- Proactiv wikiPageWikiLink Naya_Rivera.
- Proactiv wikiPageWikiLink Palm_Desert,_California.
- Proactiv wikiPageWikiLink Parents_Television_Council.
- Proactiv wikiPageWikiLink Propionibacterium_acnes.
- Proactiv wikiPageWikiLink Salicylic_acid.
- Proactiv wikiPageWikiLink Skin_care.
- Proactiv wikiPageWikiLink Skins_(North_American_TV_series).
- Proactiv wikiPageWikiLink Stanford_University_School_of_Medicine.
- Proactiv wikiPageWikiLink The_Big_Bang_Theory.
- Proactiv wikiPageWikiLink The_View_(U.S._TV_series).
- Proactiv wikiPageWikiLink Witch_hazel_(astringent).
- Proactiv wikiPageWikiLink File:Proactiv+_kit.jpg.
- Proactiv wikiPageWikiLink File:Proactiv_Vending_Machine.jpg.
- Proactiv wikiPageWikiLink File:Proactiv_kit.jpg.
- Proactiv wikiPageWikiLinkText "Proactiv".
- Proactiv wikiPageWikiLinkText "Proactiv#Proactiv+".
- Proactiv wikiPageWikiLinkText "Proactiv+".
- Proactiv areaServed "Worldwide".
- Proactiv foundation "Palm Desert, California".
- Proactiv founder "Kathy Fields, M.D.".
- Proactiv founder "Katie Rodan, M.D.".
- Proactiv hasPhotoCollection Proactiv.
- Proactiv homepage proactiv.com.
- Proactiv homepage proactiv.in.
- Proactiv industry Consumer_Packaged_Goods.
- Proactiv industry Fast-moving_consumer_goods.
- Proactiv logo "File:Proactiv logo.png".
- Proactiv name "Proactiv".
- Proactiv parent Guthy-Renker.
- Proactiv revenue "8.5E8".
- Proactiv wikiPageUsesTemplate Template:Good_article.
- Proactiv wikiPageUsesTemplate Template:Infobox_company.
- Proactiv wikiPageUsesTemplate Template:Page_needed.
- Proactiv wikiPageUsesTemplate Template:Reflist.
- Proactiv subject Category:1995_introductions.
- Proactiv subject Category:Acne_treatments.
- Proactiv subject Category:Skin_care.
- Proactiv hypernym Brand.
- Proactiv type Agent.
- Proactiv type Company.
- Proactiv type Organisation.
- Proactiv type Organization.
- Proactiv type Agent.
- Proactiv type SocialPerson.
- Proactiv type Thing.
- Proactiv type Q43229.
- Proactiv comment "Proactiv is a brand of acne treatment and skin-care products distributed by direct marketing company Guthy-Renker. Developed by Drs. Katie Rodan and Kathy Fields in 1995, Proactiv consists of a cleanser and lotion that contain 2.5 percent benzoyl peroxide, a lower concentration than in prescription-strength acne treatments, and a toner that contains glycolic acid. The three-step kit is also available as Gentle Formula, which contains salicylic acid instead of benzoyl peroxide.".
- Proactiv label "Proactiv".
- Proactiv sameAs Proactiv.
- Proactiv sameAs プロアクティブ・ソリューション.
- Proactiv sameAs Proactiv_Solution.
- Proactiv sameAs m.079rgj.
- Proactiv sameAs Proactiv.
- Proactiv sameAs Q6125565.
- Proactiv sameAs Q6125565.
- Proactiv wasDerivedFrom Proactiv?oldid=682021949.
- Proactiv depiction Proactiv_kit.jpg.
- Proactiv homepage proactiv.com.
- Proactiv homepage proactiv.in.
- Proactiv isPrimaryTopicOf Proactiv.
- Proactiv name "Proactiv".