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- Media_strategy abstract "Media strategy, as used in the advertising or content delivery (online broadcasting) industries, is concerned with how messages will be delivered to consumers or niche markets. It involves: identifying the characteristics of the target audience or market, who should receive messages and defining the characteristics of the media that will be used for the delivery of the messages, with the intent being to influence the behaviour of the target audience or market pertinent to the initial brief. Examples of such strategies today have revolved around an Integrated Marketing Communications approach whereby multiple channels of media are used i.e. advertising, public relations, events, direct response media, etc.This concept has been used among proponents of entertainment-education programming where pro-social messages are embedded into dramatic episodic programs to change the audiences attitudes and behaviors in such areas as family planning, literacy, nutrition, smoking, etc.".
- Media_strategy wikiPageID "1101552".
- Media_strategy wikiPageLength "1253".
- Media_strategy wikiPageOutDegree "17".
- Media_strategy wikiPageRevisionID "641422175".
- Media_strategy wikiPageWikiLink Advertising.
- Media_strategy wikiPageWikiLink Category:Mass_media.
- Media_strategy wikiPageWikiLink Consumer.
- Media_strategy wikiPageWikiLink Content_delivery.
- Media_strategy wikiPageWikiLink Digital_distribution.
- Media_strategy wikiPageWikiLink Direct_marketing.
- Media_strategy wikiPageWikiLink Direct_response_media.
- Media_strategy wikiPageWikiLink Entertainment.
- Media_strategy wikiPageWikiLink Family_planning.
- Media_strategy wikiPageWikiLink Integrated_Marketing_Communications.
- Media_strategy wikiPageWikiLink Integrated_marketing_communications.
- Media_strategy wikiPageWikiLink Literacy.
- Media_strategy wikiPageWikiLink Mass_media.
- Media_strategy wikiPageWikiLink Microphone_gaffe.
- Media_strategy wikiPageWikiLink Niche_market.
- Media_strategy wikiPageWikiLink Niche_markets.
- Media_strategy wikiPageWikiLink Nutrition.
- Media_strategy wikiPageWikiLink Public_relations.
- Media_strategy wikiPageWikiLink Target_audience.
- Media_strategy wikiPageWikiLink Tobacco_advertising.
- Media_strategy wikiPageWikiLinkText "Media strategy".
- Media_strategy wikiPageWikiLinkText "leading its media campaign".
- Media_strategy wikiPageWikiLinkText "media strategy".
- Media_strategy wikiPageWikiLinkText "strategy".
- Media_strategy hasPhotoCollection Media_strategy.
- Media_strategy wikiPageUsesTemplate Template:Multiple_issues.
- Media_strategy subject Category:Mass_media.
- Media_strategy type Article.
- Media_strategy type Article.
- Media_strategy type Thing.
- Media_strategy comment "Media strategy, as used in the advertising or content delivery (online broadcasting) industries, is concerned with how messages will be delivered to consumers or niche markets. It involves: identifying the characteristics of the target audience or market, who should receive messages and defining the characteristics of the media that will be used for the delivery of the messages, with the intent being to influence the behaviour of the target audience or market pertinent to the initial brief.".
- Media_strategy label "Media strategy".
- Media_strategy sameAs m.0462l9.
- Media_strategy sameAs Q6805999.
- Media_strategy sameAs Q6805999.
- Media_strategy wasDerivedFrom Media_strategy?oldid=641422175.
- Media_strategy isPrimaryTopicOf Media_strategy.