Matches in DBpedia 2015-10 for { <http://dbpedia.org/resource/Marketing_operations_management> ?p ?o }
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- Marketing_operations_management abstract "Marketing Operations Management (MOM) is a version of end-to-end marketing optimization, from planning and budgeting, through marketing content management, to global marketing execution and analysis. It is the conceptual framework that defines all processes supporting marketing strategy and tactics. The processes it defines are built into software tools, i.e. Marketing Resource Management systems.It is characterized by an attempt to achieve measurable and trackable Return on Marketing Investment (ROMI), and, as a means of achieving that, creating a marketing dashboard, leading to improved marketing effectiveness. The concept of the marketing dashboard is that a marketing executive, or indeed any employee of an organization, can log into a system which shows the status of all ongoing marketing activities — showing 'fuel consumption' (spending), 'speed' (sales) and various other metrics in the automotive analogy. The MRM industry, including software vendors with integrated solutions provides the software infrastructure to assist organizations with their MOM.".
- Marketing_operations_management wikiPageExternalLink marketing-operations-management-digital-channels-1-difference.
- Marketing_operations_management wikiPageExternalLink www.globalmarketingops.com.
- Marketing_operations_management wikiPageExternalLink getdoc.jsp?containerId=IDC_P7136.
- Marketing_operations_management wikiPageID "2838282".
- Marketing_operations_management wikiPageLength "2092".
- Marketing_operations_management wikiPageOutDegree "15".
- Marketing_operations_management wikiPageRevisionID "667632089".
- Marketing_operations_management wikiPageWikiLink Category:Marketing_analytics.
- Marketing_operations_management wikiPageWikiLink Content_management.
- Marketing_operations_management wikiPageWikiLink Demand_chain.
- Marketing_operations_management wikiPageWikiLink Digital_Asset_Management.
- Marketing_operations_management wikiPageWikiLink Digital_asset_management.
- Marketing_operations_management wikiPageWikiLink End-to-end.
- Marketing_operations_management wikiPageWikiLink Enterprise_Marketing_Management.
- Marketing_operations_management wikiPageWikiLink Enterprise_marketing_management.
- Marketing_operations_management wikiPageWikiLink Marketing.
- Marketing_operations_management wikiPageWikiLink Marketing_Resource_Management.
- Marketing_operations_management wikiPageWikiLink Marketing_collateral.
- Marketing_operations_management wikiPageWikiLink Marketing_dashboard.
- Marketing_operations_management wikiPageWikiLink Marketing_effectiveness.
- Marketing_operations_management wikiPageWikiLink Marketing_management.
- Marketing_operations_management wikiPageWikiLink Marketing_operations.
- Marketing_operations_management wikiPageWikiLink Marketing_performance_measurement_and_management.
- Marketing_operations_management wikiPageWikiLink Marketing_resource_management.
- Marketing_operations_management wikiPageWikiLink Return_on_Marketing_Investment.
- Marketing_operations_management wikiPageWikiLink Return_on_marketing_investment.
- Marketing_operations_management wikiPageWikiLinkText "Marketing operations management".
- Marketing_operations_management wikiPageWikiLinkText "marketing operations management".
- Marketing_operations_management wikiPageWikiLinkText "marketing".
- Marketing_operations_management hasPhotoCollection Marketing_operations_management.
- Marketing_operations_management wikiPageUsesTemplate Template:Marketing.
- Marketing_operations_management wikiPageUsesTemplate Template:Reflist.
- Marketing_operations_management wikiPageUsesTemplate Template:Unreferenced.
- Marketing_operations_management subject Category:Marketing_analytics.
- Marketing_operations_management hypernym Version.
- Marketing_operations_management type Article.
- Marketing_operations_management type Work.
- Marketing_operations_management type Analytic.
- Marketing_operations_management type Article.
- Marketing_operations_management comment "Marketing Operations Management (MOM) is a version of end-to-end marketing optimization, from planning and budgeting, through marketing content management, to global marketing execution and analysis. It is the conceptual framework that defines all processes supporting marketing strategy and tactics. The processes it defines are built into software tools, i.e.".
- Marketing_operations_management label "Marketing operations management".
- Marketing_operations_management sameAs m.085z99.
- Marketing_operations_management sameAs Q6770920.
- Marketing_operations_management sameAs Q6770920.
- Marketing_operations_management wasDerivedFrom Marketing_operations_management?oldid=667632089.
- Marketing_operations_management isPrimaryTopicOf Marketing_operations_management.