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- Great_Western_Garment_Co. abstract "The Great Western Garment Company (GWG) was a Canadian denim and western wear clothing company founded in 1911 in Edmonton, Alberta by Charles A. Graham and Alexander Cameron Rutherford (the first Premier of Alberta).The company's slogan of "They wear longer because they're made stronger" suggests the clothing's intended market; farmers and working-class people. The company also appealed to a working class demographic with their affordable pricing, usually 2/3 the price of red-tab Levi's jeans.During the 1950s GWG's Donald Freeland developed the stone washed technique for its products, increasing the softness and flexibility of the rigid denim fabric. By the 1970s the denim and textiles industry had fully adopted the stone-washing technique, helping to bring denim to a larger and more versatile market.GWG provided clothing for the war effort during both World Wars. During World War II GWG produced up to 100,000 pieces of military clothing per month for the Canadian and Allied armed forces, making it the largest clothing manufacturer in the British Commonwealth.In 1961 Levi Strauss acquired 75 percent of GWG, expanding these holdings to 100 percent in 1972, at a time when GWG held roughly 30 percent of the Canadian jeanswear market.Market share for the workman like quality of GWG jeans fell as designer label and fashion oriented jeans grew in popularity. By the early 1990s the GWG brand held less than 5 percent of the Canadian market. The same conditions were impacting the market share for the Levi brand, leading to Levi Strauss closing a number of factories worldwide and taking direct control of the operations of GWG in 2002 Attempts to make the GWG brand profitable again were not successful, and the Edmonton GWG factory, along with all remaining Levi Strauss factories in North America, closed in 2004.".
- Great_Western_Garment_Co. wikiPageID "12158883".
- Great_Western_Garment_Co. wikiPageLength "3490".
- Great_Western_Garment_Co. wikiPageOutDegree "20".
- Great_Western_Garment_Co. wikiPageRevisionID "502768841".
- Great_Western_Garment_Co. wikiPageWikiLink Alberta.
- Great_Western_Garment_Co. wikiPageWikiLink Alexander_Cameron_Rutherford.
- Great_Western_Garment_Co. wikiPageWikiLink Allies_of_World_War_II.
- Great_Western_Garment_Co. wikiPageWikiLink British_Commonwealth.
- Great_Western_Garment_Co. wikiPageWikiLink Canadian.
- Great_Western_Garment_Co. wikiPageWikiLink Canadians.
- Great_Western_Garment_Co. wikiPageWikiLink Category:Clothing_companies_of_Canada.
- Great_Western_Garment_Co. wikiPageWikiLink Category:Clothing_manufacturers.
- Great_Western_Garment_Co. wikiPageWikiLink Category:Companies_based_in_Edmonton.
- Great_Western_Garment_Co. wikiPageWikiLink Category:Companies_disestablished_in_2004.
- Great_Western_Garment_Co. wikiPageWikiLink Category:Companies_established_in_1911.
- Great_Western_Garment_Co. wikiPageWikiLink Category:Defunct_textile_companies_of_Canada.
- Great_Western_Garment_Co. wikiPageWikiLink Category:Jeans.
- Great_Western_Garment_Co. wikiPageWikiLink Commonwealth_of_Nations.
- Great_Western_Garment_Co. wikiPageWikiLink Denim.
- Great_Western_Garment_Co. wikiPageWikiLink Edmonton.
- Great_Western_Garment_Co. wikiPageWikiLink Industry.
- Great_Western_Garment_Co. wikiPageWikiLink Levi_Strauss_&_Co..
- Great_Western_Garment_Co. wikiPageWikiLink Stone_washing.
- Great_Western_Garment_Co. wikiPageWikiLink Textile.
- Great_Western_Garment_Co. wikiPageWikiLink World_War_II.
- Great_Western_Garment_Co. wikiPageWikiLink World_Wars.
- Great_Western_Garment_Co. wikiPageWikiLink World_war.
- Great_Western_Garment_Co. wikiPageWikiLinkText "GWG".
- Great_Western_Garment_Co. wikiPageWikiLinkText "Great Western Garment Co.".
- Great_Western_Garment_Co. wikiPageWikiLinkText "Great Western Garment Company".
- Great_Western_Garment_Co. hasPhotoCollection Great_Western_Garment_Co..
- Great_Western_Garment_Co. wikiPageUsesTemplate Template:Canada-company-stub.
- Great_Western_Garment_Co. wikiPageUsesTemplate Template:Edmonton-stub.
- Great_Western_Garment_Co. wikiPageUsesTemplate Template:Fashion-company-stub.
- Great_Western_Garment_Co. wikiPageUsesTemplate Template:Reflist.
- Great_Western_Garment_Co. subject Category:Clothing_companies_of_Canada.
- Great_Western_Garment_Co. subject Category:Clothing_manufacturers.
- Great_Western_Garment_Co. subject Category:Companies_based_in_Edmonton.
- Great_Western_Garment_Co. subject Category:Companies_disestablished_in_2004.
- Great_Western_Garment_Co. subject Category:Companies_established_in_1911.
- Great_Western_Garment_Co. subject Category:Defunct_textile_companies_of_Canada.
- Great_Western_Garment_Co. subject Category:Jeans.
- Great_Western_Garment_Co. hypernym Denim.
- Great_Western_Garment_Co. type Album.
- Great_Western_Garment_Co. type Company.
- Great_Western_Garment_Co. type Brand.
- Great_Western_Garment_Co. type Company.
- Great_Western_Garment_Co. type Disestablishment.
- Great_Western_Garment_Co. type Establishment.
- Great_Western_Garment_Co. comment "The Great Western Garment Company (GWG) was a Canadian denim and western wear clothing company founded in 1911 in Edmonton, Alberta by Charles A. Graham and Alexander Cameron Rutherford (the first Premier of Alberta).The company's slogan of "They wear longer because they're made stronger" suggests the clothing's intended market; farmers and working-class people.".
- Great_Western_Garment_Co. label "Great Western Garment Co.".
- Great_Western_Garment_Co. sameAs m.02vrs7y.
- Great_Western_Garment_Co. sameAs Q5600193.
- Great_Western_Garment_Co. sameAs Q5600193.
- Great_Western_Garment_Co. wasDerivedFrom Great_Western_Garment_Co.?oldid=502768841.
- Great_Western_Garment_Co. isPrimaryTopicOf Great_Western_Garment_Co..