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- Erma_Perham_Proetz abstract "Erma Perham Proetz (1891 – August 1944) was an American advertising executive and the first woman inducted into the Advertising Hall of Fame, in 1952.A copywriter, she did most of her noted work at St. Louis, Missouri firm Gardner Advertising Company. There, her work for PET evaporated milk was instrumental. She created a PET milk test kitchen and developed recipes. Under the pseudonym Mary Lee Taylor, Proetz wrote articles and made radio broadcasts sharing her ideas with consumers. The character, Mary Lee Taylor, was billed as "nutritionist and home economist" for the PET Milk Company. The show that debuted at the height of the Great Depression with "Mary Lee Taylor" initially providing economic recipes, various cooking tips and, of course, clever ways to cook with the sponsor's product, PET Milk. Eventually, the segments expanded to 30 minutes and the format changed. The first half of the show featured a soap opera called "The Story of the Week", which centered around a young married couple, Jim and Sally Carter. The second half of the show featured Mary Lee Taylor and her PET Milk infused recipes. In the 1940s, she starting offering free recipe books by mail for the listeners, booklets that are highly sought after by cooking enthusiasts even today.The show ran for 20 years and was aired on 200 stations at its height. In 1935 Fortune named her as one of the 16 outstanding women in American business.Erma Proetz's death in 1944 in no way stopped Mary Lee Taylor from continuing her radio cooking spots. The show moved to NBC in 1948 but Mary Lee Taylor couldn't make the jump to television. The last show was aired in 1954, a decade after Proetz's death.She married noted physician Arthur W. Proetz in 1918. The Erma Proetz Memorial Scholarship at Washington University School of Fine Arts is named in her honor.".
- Erma_Perham_Proetz birthDate "1891".
- Erma_Perham_Proetz birthYear "1891".
- Erma_Perham_Proetz deathDate "1944".
- Erma_Perham_Proetz deathYear "1944".
- Erma_Perham_Proetz wikiPageExternalLink member_bio.php?memid=768.
- Erma_Perham_Proetz wikiPageExternalLink proetz.pdf.
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- Erma_Perham_Proetz wikiPageWikiLink Advertising.
- Erma_Perham_Proetz wikiPageWikiLink Advertising_Hall_of_Fame.
- Erma_Perham_Proetz wikiPageWikiLink American_Advertising_Federation_Hall_of_Fame.
- Erma_Perham_Proetz wikiPageWikiLink Category:1891_births.
- Erma_Perham_Proetz wikiPageWikiLink Category:1944_deaths.
- Erma_Perham_Proetz wikiPageWikiLink Copywriter.
- Erma_Perham_Proetz wikiPageWikiLink Copywriting.
- Erma_Perham_Proetz wikiPageWikiLink Evaporated_milk.
- Erma_Perham_Proetz wikiPageWikiLink Fortune_(magazine).
- Erma_Perham_Proetz wikiPageWikiLink Proetz,_Arthur_Walter.
- Erma_Perham_Proetz wikiPageWikiLink Pseudonym.
- Erma_Perham_Proetz wikiPageWikiLink Recipe.
- Erma_Perham_Proetz wikiPageWikiLink St._Louis.
- Erma_Perham_Proetz wikiPageWikiLink St._Louis,_Missouri.
- Erma_Perham_Proetz wikiPageWikiLink Test_kitchen.
- Erma_Perham_Proetz wikiPageWikiLink United_States.
- Erma_Perham_Proetz wikiPageWikiLink Washington_University_in_St._Louis.
- Erma_Perham_Proetz wikiPageWikiLinkText "Erma Perham Proetz".
- Erma_Perham_Proetz dateOfBirth "1891".
- Erma_Perham_Proetz dateOfDeath "1944".
- Erma_Perham_Proetz hasPhotoCollection Erma_Perham_Proetz.
- Erma_Perham_Proetz name "Proetz, Erma Perham".
- Erma_Perham_Proetz shortDescription "American businessman".
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- Erma_Perham_Proetz wikiPageUsesTemplate Template:US-business-bio-1890s-stub.
- Erma_Perham_Proetz description "American businessman".
- Erma_Perham_Proetz description "American businessman".
- Erma_Perham_Proetz subject Category:1891_births.
- Erma_Perham_Proetz subject Category:1944_deaths.
- Erma_Perham_Proetz hypernym Executive.
- Erma_Perham_Proetz type Agent.
- Erma_Perham_Proetz type Person.
- Erma_Perham_Proetz type Person.
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- Erma_Perham_Proetz type Q215627.
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- Erma_Perham_Proetz comment "Erma Perham Proetz (1891 – August 1944) was an American advertising executive and the first woman inducted into the Advertising Hall of Fame, in 1952.A copywriter, she did most of her noted work at St. Louis, Missouri firm Gardner Advertising Company. There, her work for PET evaporated milk was instrumental. She created a PET milk test kitchen and developed recipes. Under the pseudonym Mary Lee Taylor, Proetz wrote articles and made radio broadcasts sharing her ideas with consumers.".
- Erma_Perham_Proetz label "Erma Perham Proetz".
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- Erma_Perham_Proetz sameAs Q5389867.
- Erma_Perham_Proetz sameAs Q5389867.
- Erma_Perham_Proetz wasDerivedFrom Erma_Perham_Proetz?oldid=671060837.
- Erma_Perham_Proetz givenName "Erma Perham".
- Erma_Perham_Proetz isPrimaryTopicOf Erma_Perham_Proetz.
- Erma_Perham_Proetz name "Erma Perham Proetz".
- Erma_Perham_Proetz name "Proetz, Erma Perham".
- Erma_Perham_Proetz surname "Proetz".