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- Energizer_Bunny abstract "The Energizer Bunny is the marketing icon and mascot of Energizer batteries in North America. It is a pink toy rabbit wearing sunglasses and blue and white striped sandals that beats a bass drum bearing the Energizer logo. It is a parody of the preexistent Duracell Bunny, still seen in Europe and Australia. It has been appearing in television commercials in North America since 1989. The mascot is promoted as being able to continue operating indefinitely, or at least much longer than similar toys using rival brands' batteries. The American Energizer commercials, produced by D.D.B. Chicago Advertising, originally began as a parody of TV advertisements for rival Duracell. In the Duracell ads, a set of battery-powered drum-playing toy rabbits (Duracell Bunnies) gradually slow to a halt until only the toy powered by a copper-top battery remains active. In Energizer's parody, the Energizer Bunny then enters the screen beating a huge bass drum and swinging a mallet over his head. The criticism was that Duracell compared their batteries with carbon-zinc batteries, and not similar alkaline batteries like Energizer.The creative team at DDB Chicago who conceived and designed the bunny chose All Effects special effects company to build the original Energizer Bunny, a remotely operated vehicle. All Effects operated the Energizer Bunny in most of its first commercials. Later commercials were made by Industrial Light & Magic, Cafe FX and Method Studios.As the series progressed, realistic-looking commercials were aired for fictional products (such as "Sitagin Hemorrhoid Remedy", "Nasotine Sinus Relief", "TresCafe Coffee", etc.) only to have the Bunny march through. Eventually real-life products and icons would do a crossover with the Energizer Bunny (i.e. Michael J. Fox doing a Pepsi ad, and the opening of TV shows such as Alfred Hitchcock Presents and ABC's Wide World of Sports). To date, the Energizer Bunny has appeared in more than 115 television commercials. In these commercials, a voiceover would announce one of various slogans used throughout the years; all of them would relate the stalwartness of the Energizer Bunny to the long-lasting power of their batteries. The original slogan boasted that "...[n]othing outlasts the Energizer...", but it was eventually changed after a lawsuit filed by Duracell disputing Energizer's claim. In 1993 through 1995, Energizer ran a series of commercials featuring a fake rival battery, Supervolt (including a Supervolt weasel mascot), which was an obvious look alike of Duracell. In many of the later commercials, film villains (such as Darth Vader, The Wicked Witch of the West, King Kong, Wile E. Coyote, and Boris and Natasha) would try to destroy or capture the Bunny only to see complications arise when the Supervolt batteries ran out, the villains themselves collapsed from exhaustion, or other circumstances allowed for the mascot's escape (i.e. the sun coming out to kill Dracula before he could seek shelter, the Supervolt batteries in the main weapon of the beholder (Vader's lightsaber, Coyote's inventions, etc.) go dead before the bunny is stopped or a fire sprinkler (the smoke detector was presumably operated by Energizer batteries) being inadvertently triggered leading to The Wicked Witch of the West melting, or Boris and Natasha attempting to shrink the Bunny, but inadvertently end up shrinking themselves (and they try to escape the Bunny, who is now massive to them). The second one showed the quality of the product being advertised when it created complications for the villain-so as not to boast that Energizer was better than any other brand, as well as to encourage people to buy Energizer batteries for their smoke detectors. In 1991, Energizer Holdings unsuccessfully sued the Adolph Coors Company for creating a parody of its Energizer bunny ads.In North America the term "Energizer Bunny" has entered the vernacular as a term for anything that continues endlessly. In Europe and Australia the term "Duracell Bunny" has a similar connotation. Several U.S. presidential candidates have compared themselves to the bunny, including President George H. W. Bush in 1992 and Howard Dean in 2004.Energizer was the corporate sponsor of Star Tours at Disneyland Park and Disney's Hollywood Studios for several years; the bunny appeared in several ride-themed advertisements around the show's exit.".
- Energizer_Bunny wikiPageExternalLink allfx.com.
- Energizer_Bunny wikiPageExternalLink bunny-center.aspx.
- Energizer_Bunny wikiPageID "993279".
- Energizer_Bunny wikiPageLength "6122".
- Energizer_Bunny wikiPageOutDegree "44".
- Energizer_Bunny wikiPageRevisionID "654576625".
- Energizer_Bunny wikiPageWikiLink ABCs_Wide_World_of_Sports.
- Energizer_Bunny wikiPageWikiLink Adolph_Coors_Company.
- Energizer_Bunny wikiPageWikiLink Alfred_Hitchcock_Presents.
- Energizer_Bunny wikiPageWikiLink Alkaline_batteries.
- Energizer_Bunny wikiPageWikiLink Alkaline_battery.
- Energizer_Bunny wikiPageWikiLink Australia.
- Energizer_Bunny wikiPageWikiLink Bass_drum.
- Energizer_Bunny wikiPageWikiLink Cafe_FX.
- Energizer_Bunny wikiPageWikiLink Category:Advertising_characters.
- Energizer_Bunny wikiPageWikiLink Category:Fictional_characters_introduced_in_1989.
- Energizer_Bunny wikiPageWikiLink Category:Rabbit_mascots.
- Energizer_Bunny wikiPageWikiLink Darth_Vader.
- Energizer_Bunny wikiPageWikiLink Disneyland.
- Energizer_Bunny wikiPageWikiLink Disneys_Hollywood_Studios.
- Energizer_Bunny wikiPageWikiLink Dracula.
- Energizer_Bunny wikiPageWikiLink Duracell.
- Energizer_Bunny wikiPageWikiLink Duracell_Bunnies.
- Energizer_Bunny wikiPageWikiLink Duracell_Bunny.
- Energizer_Bunny wikiPageWikiLink Energizer.
- Energizer_Bunny wikiPageWikiLink Energizer_Holdings.
- Energizer_Bunny wikiPageWikiLink Europe.
- Energizer_Bunny wikiPageWikiLink File:Energizer_Bunny.png.
- Energizer_Bunny wikiPageWikiLink George_H._W._Bush.
- Energizer_Bunny wikiPageWikiLink Hemorrhoid.
- Energizer_Bunny wikiPageWikiLink Howard_Dean.
- Energizer_Bunny wikiPageWikiLink Industrial_Light_&_Magic.
- Energizer_Bunny wikiPageWikiLink King_Kong.
- Energizer_Bunny wikiPageWikiLink Mallet.
- Energizer_Bunny wikiPageWikiLink Marching_Percussion.
- Energizer_Bunny wikiPageWikiLink Marching_percussion.
- Energizer_Bunny wikiPageWikiLink Marketing.
- Energizer_Bunny wikiPageWikiLink Mascot.
- Energizer_Bunny wikiPageWikiLink Michael_J._Fox.
- Energizer_Bunny wikiPageWikiLink Parody_advertisement.
- Energizer_Bunny wikiPageWikiLink Pepsi.
- Energizer_Bunny wikiPageWikiLink Rabbit.
- Energizer_Bunny wikiPageWikiLink Smoke_detector.
- Energizer_Bunny wikiPageWikiLink Smoke_detectors.
- Energizer_Bunny wikiPageWikiLink Special_effect.
- Energizer_Bunny wikiPageWikiLink Special_effects.
- Energizer_Bunny wikiPageWikiLink Star_Tours.
- Energizer_Bunny wikiPageWikiLink Television_advertisement.
- Energizer_Bunny wikiPageWikiLink Television_commercial.
- Energizer_Bunny wikiPageWikiLink The_Rocky_and_Bullwinkle_Show.
- Energizer_Bunny wikiPageWikiLink Vernacular.
- Energizer_Bunny wikiPageWikiLink Wicked_Witch_of_the_West.
- Energizer_Bunny wikiPageWikiLink Wide_World_of_Sports_(U.S._TV_series).
- Energizer_Bunny wikiPageWikiLink Wile_E._Coyote.
- Energizer_Bunny wikiPageWikiLink Wile_E._Coyote_and_The_Road_Runner.
- Energizer_Bunny wikiPageWikiLink Zinc-carbon_batteries.
- Energizer_Bunny wikiPageWikiLink Zinc–carbon_battery.
- Energizer_Bunny wikiPageWikiLinkText "Energizer Bunny".
- Energizer_Bunny wikiPageWikiLinkText "pink drum-banging bunny".
- Energizer_Bunny hasPhotoCollection Energizer_Bunny.
- Energizer_Bunny wikiPageUsesTemplate Template:Citation_needed.
- Energizer_Bunny wikiPageUsesTemplate Template:Energizer.
- Energizer_Bunny wikiPageUsesTemplate Template:Reflist.
- Energizer_Bunny subject Category:Advertising_characters.
- Energizer_Bunny subject Category:Fictional_characters_introduced_in_1989.
- Energizer_Bunny subject Category:Rabbit_mascots.
- Energizer_Bunny hypernym Icon.
- Energizer_Bunny type Article.
- Energizer_Bunny type Person.
- Energizer_Bunny type Article.
- Energizer_Bunny type Character.
- Energizer_Bunny comment "The Energizer Bunny is the marketing icon and mascot of Energizer batteries in North America. It is a pink toy rabbit wearing sunglasses and blue and white striped sandals that beats a bass drum bearing the Energizer logo. It is a parody of the preexistent Duracell Bunny, still seen in Europe and Australia. It has been appearing in television commercials in North America since 1989.".
- Energizer_Bunny label "Energizer Bunny".
- Energizer_Bunny sameAs m.03xg66.
- Energizer_Bunny sameAs Q5376864.
- Energizer_Bunny sameAs Q5376864.
- Energizer_Bunny wasDerivedFrom Energizer_Bunny?oldid=654576625.
- Energizer_Bunny homepage bunny-center.aspx.
- Energizer_Bunny isPrimaryTopicOf Energizer_Bunny.