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- Dominant_logic abstract "Dominant logic relates to the main means a company uses to make a profit. In essence, it is an interpretation of how a company has succeeded. It describes the cultural norms and beliefs that the company espouses.Dominant logic can be useful when applied to corporate diversification. In this sense, dominant logic is a common way of thinking about strategy across different businesses.Negatively, it is logic which locks a company into thinking about making money in only one way. It is often used when talking about inefficient reasons for diversification of a company. This narrowed approach by a company can prevent a conducive environment for innovating and can stifle creativity. Dominant Logic is antipodal to the idea of using different methods and ways for generating profit. It is similar to the idea of kaizen which focuses on one process.In the field of strategic management, C. K. Prahalad and Richard A. Bettis first introduced the concept of Dominant Logic in 1986. Prahalad and Bettis suggested that the way top managers deal with the increasing diversity of strategic decisions in a company, which are caused by acquisitions or structural changes in the core business, depends on the cognitive orientation of those top managers. Dominant logic consists of the mental maps developed through experience in the core.".
- Dominant_logic wikiPageID "4879486".
- Dominant_logic wikiPageLength "2026".
- Dominant_logic wikiPageOutDegree "8".
- Dominant_logic wikiPageRevisionID "609660651".
- Dominant_logic wikiPageWikiLink Bias.
- Dominant_logic wikiPageWikiLink C._K._Prahalad.
- Dominant_logic wikiPageWikiLink Category:Underlying_principles_of_microeconomic_behavior.
- Dominant_logic wikiPageWikiLink Diversification_(marketing_strategy).
- Dominant_logic wikiPageWikiLink Kaizen.
- Dominant_logic wikiPageWikiLink Profit_(economics).
- Dominant_logic wikiPageWikiLink Richard_A._Bettis.
- Dominant_logic wikiPageWikiLink Strategic_management.
- Dominant_logic wikiPageWikiLinkText "dominant logic".
- Dominant_logic hasPhotoCollection Dominant_logic.
- Dominant_logic wikiPageUsesTemplate Template:Cite_journal.
- Dominant_logic wikiPageUsesTemplate Template:Economics-stub.
- Dominant_logic subject Category:Underlying_principles_of_microeconomic_behavior.
- Dominant_logic type Microeconomic.
- Dominant_logic comment "Dominant logic relates to the main means a company uses to make a profit. In essence, it is an interpretation of how a company has succeeded. It describes the cultural norms and beliefs that the company espouses.Dominant logic can be useful when applied to corporate diversification. In this sense, dominant logic is a common way of thinking about strategy across different businesses.Negatively, it is logic which locks a company into thinking about making money in only one way.".
- Dominant_logic label "Dominant logic".
- Dominant_logic sameAs m.0cs85x.
- Dominant_logic sameAs Q5290303.
- Dominant_logic sameAs Q5290303.
- Dominant_logic wasDerivedFrom Dominant_logic?oldid=609660651.
- Dominant_logic isPrimaryTopicOf Dominant_logic.