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- Davie_Brown_Entertainment abstract "Davie Brown Entertainment was founded in 1980 by Jim Davie, who had created the "Pepsi Challenge" marketing program, and Brad Brown, as the entertainment marketing agency of PepsiCo, which was concerned about how much exposure its primary competitor, The Coca-Cola Company, had in the entertainment space. At the time it was founded, it was known as the "Pepsi-Cola Entertainment Group," according to the book Madison & Vine by Scott Donaton.At the time it was founded, the agency was one of the first product placement and entertainment promotion agencies in the U.S. For the first five years it was in business, the agency worked exclusively for PepsiCo.Over the next decade, the Los Angeles-based agency expanded its client roster and moved into "brand integration," the planned, pay-for-play arrangement that is guarantees a brand's appearance in particular properties such as TV or film. The agency is credited with the first brand rebate on home video (E.T.), the first commercial on home video (Top Gun), the first animated product placement (Antz), and the first internet promotion (E-Trade/You’ve Got Mail).Omnicom Group (NYSE: OMS) acquired Davie Brown in September 2001 and added it to The Marketing Arm, a network of marketing services agencies specializing in non-traditional marketing.Tom Meyer, a former director of marketing at Paramount Pictures, currently serves as president of Davie Brown. Jim Davie remains as chairman and CEO.".
- Davie_Brown_Entertainment wikiPageExternalLink www.davie-brown.com.
- Davie_Brown_Entertainment wikiPageID "10627050".
- Davie_Brown_Entertainment wikiPageLength "2576".
- Davie_Brown_Entertainment wikiPageOutDegree "11".
- Davie_Brown_Entertainment wikiPageRevisionID "647505260".
- Davie_Brown_Entertainment wikiPageWikiLink Category:Advertising_agencies_of_the_United_States.
- Davie_Brown_Entertainment wikiPageWikiLink Category:Companies_based_in_Los_Angeles,_California.
- Davie_Brown_Entertainment wikiPageWikiLink Category:Companies_established_in_1980.
- Davie_Brown_Entertainment wikiPageWikiLink Marketing.
- Davie_Brown_Entertainment wikiPageWikiLink Omnicom_Group.
- Davie_Brown_Entertainment wikiPageWikiLink Paramount_Pictures.
- Davie_Brown_Entertainment wikiPageWikiLink PepsiCo.
- Davie_Brown_Entertainment wikiPageWikiLink Pepsi_Challenge.
- Davie_Brown_Entertainment wikiPageWikiLink Product_placement.
- Davie_Brown_Entertainment wikiPageWikiLink The_Coca-Cola_Company.
- Davie_Brown_Entertainment wikiPageWikiLink The_Marketing_Arm.
- Davie_Brown_Entertainment wikiPageWikiLinkText "Davie Brown Entertainment".
- Davie_Brown_Entertainment hasPhotoCollection Davie_Brown_Entertainment.
- Davie_Brown_Entertainment wikiPageUsesTemplate Template:Omnicom.
- Davie_Brown_Entertainment wikiPageUsesTemplate Template:R.
- Davie_Brown_Entertainment wikiPageUsesTemplate Template:Reflist.
- Davie_Brown_Entertainment subject Category:Advertising_agencies_of_the_United_States.
- Davie_Brown_Entertainment subject Category:Companies_based_in_Los_Angeles,_California.
- Davie_Brown_Entertainment subject Category:Companies_established_in_1980.
- Davie_Brown_Entertainment type Company.
- Davie_Brown_Entertainment type Agency.
- Davie_Brown_Entertainment type Company.
- Davie_Brown_Entertainment type Establishment.
- Davie_Brown_Entertainment type Organization.
- Davie_Brown_Entertainment type Organization.
- Davie_Brown_Entertainment comment "Davie Brown Entertainment was founded in 1980 by Jim Davie, who had created the "Pepsi Challenge" marketing program, and Brad Brown, as the entertainment marketing agency of PepsiCo, which was concerned about how much exposure its primary competitor, The Coca-Cola Company, had in the entertainment space.".
- Davie_Brown_Entertainment label "Davie Brown Entertainment".
- Davie_Brown_Entertainment sameAs m.02qklyk.
- Davie_Brown_Entertainment sameAs Q5241692.
- Davie_Brown_Entertainment sameAs Q5241692.
- Davie_Brown_Entertainment wasDerivedFrom Davie_Brown_Entertainment?oldid=647505260.
- Davie_Brown_Entertainment homepage www.davie-brown.com.
- Davie_Brown_Entertainment isPrimaryTopicOf Davie_Brown_Entertainment.