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- Customer_profitability abstract "Customer profitability (CP) is the profit the firm makes from serving a customer or customer group over a specified period of time, specifically the difference between the revenues earned from and the costs associated with the customer relationship in a specified period. According to Philip Kotler,"a profitable customer is a person, household or a company that overtime, yields a revenue stream that exceeds by an acceptable amount the company's cost stream of attracting, selling and servicing the customer."Calculating customer profit is an important step in understanding which customer relationships are better than others. Often, the firm will find that some customer relationships are unprofitable. The firm may be better off (more profitable) without these customers. At the other end, the firm will identify its most profitable customers and be in a position to take steps to ensure the continuation of these most profitable relationships. However, abandoning customers is a sensitive practice, and a business should always consider the public relations consequences of such actions.".
- Customer_profitability wikiPageExternalLink customer-profitabilty-metrics-versus-clv.
- Customer_profitability wikiPageExternalLink www.themasb.org.
- Customer_profitability wikiPageID "12429186".
- Customer_profitability wikiPageLength "6135".
- Customer_profitability wikiPageOutDegree "8".
- Customer_profitability wikiPageRevisionID "635171784".
- Customer_profitability wikiPageWikiLink Activity-based_costing.
- Customer_profitability wikiPageWikiLink Activity_Based_Costing.
- Customer_profitability wikiPageWikiLink Category:Management_accounting.
- Customer_profitability wikiPageWikiLink Category:Marketing_terminology.
- Customer_profitability wikiPageWikiLink Cost.
- Customer_profitability wikiPageWikiLink Customer_lifetime_value.
- Customer_profitability wikiPageWikiLink Profit_(economics).
- Customer_profitability wikiPageWikiLink Revenue.
- Customer_profitability wikiPageWikiLinkText "Customer profitability".
- Customer_profitability wikiPageWikiLinkText "customer profitability".
- Customer_profitability hasPhotoCollection Customer_profitability.
- Customer_profitability wikiPageUsesTemplate Template:Reflist.
- Customer_profitability subject Category:Management_accounting.
- Customer_profitability subject Category:Marketing_terminology.
- Customer_profitability hypernym Profit.
- Customer_profitability type Organisation.
- Customer_profitability comment "Customer profitability (CP) is the profit the firm makes from serving a customer or customer group over a specified period of time, specifically the difference between the revenues earned from and the costs associated with the customer relationship in a specified period.".
- Customer_profitability label "Customer profitability".
- Customer_profitability sameAs m.02w59k0.
- Customer_profitability sameAs Q5196468.
- Customer_profitability sameAs Q5196468.
- Customer_profitability wasDerivedFrom Customer_profitability?oldid=635171784.
- Customer_profitability homepage www.themasb.org.
- Customer_profitability isPrimaryTopicOf Customer_profitability.