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- Comparative_advertising abstract "Comparative advertising or advertising war is an advertisement in which a particular product, or service, specifically mentions a competitor by name for the express purpose of showing why the competitor is inferior to the product naming it. Also referred to as "knocking copy", it is loosely defined as advertising where “the advertised brand is explicitly compared with one or more competing brands and the comparison is obvious to the audience.”This should not be confused with parody advertisements, where a fictional product is being advertised for the purpose of poking fun at the particular advertisement, nor should it be confused with the use of a coined brand name for the purpose of comparing the product without actually naming an actual competitor. ("Wikipedia tastes better and is less filling than the Encyclopedia Galactica.")In the United States, the Federal Trade Commission (FTC) defined comparative advertising as “advertisement that compares alternative brands on objectively measurable attributes or price, and identifies the alternative brand by name, illustration or other distinctive information.” This definition was used in the case Gillette Australia Pty Ltd v Energizer Australia Pty Ltd. Similarly, the Law Council of Australia recently suggested that comparative advertising refers to “advertising which include reference to a competitor’s trademark in a way which does not impute proprietorship in the mark to the advertiser.”Comparative advertisements could be either indirectly or directly comparative, positive or negative, and seeks “to associate or differentiate the two competing brands”. Different countries apply differing views regarding the laws on comparative advertising.".
- Comparative_advertising wikiPageExternalLink brazilian-advertising-self.pdf.
- Comparative_advertising wikiPageExternalLink 06.
- Comparative_advertising wikiPageExternalLink LexUriServ.do?uri=CELEX:31997L0055:en:NOT.
- Comparative_advertising wikiPageExternalLink made.
- Comparative_advertising wikiPageID "14322444".
- Comparative_advertising wikiPageLength "24815".
- Comparative_advertising wikiPageOutDegree "35".
- Comparative_advertising wikiPageRevisionID "679986515".
- Comparative_advertising wikiPageWikiLink Advertisement.
- Comparative_advertising wikiPageWikiLink Advertising.
- Comparative_advertising wikiPageWikiLink Alex_Bogusky.
- Comparative_advertising wikiPageWikiLink Barry_Goldwater.
- Comparative_advertising wikiPageWikiLink Bing.
- Comparative_advertising wikiPageWikiLink Bing_It_On.
- Comparative_advertising wikiPageWikiLink Catchphrase.
- Comparative_advertising wikiPageWikiLink Category:Advertising_by_type.
- Comparative_advertising wikiPageWikiLink Category:Advertising_regulation.
- Comparative_advertising wikiPageWikiLink Category:Articles_containing_video_clips.
- Comparative_advertising wikiPageWikiLink Clearcast.
- Comparative_advertising wikiPageWikiLink Coca-Cola.
- Comparative_advertising wikiPageWikiLink Cola_Wars.
- Comparative_advertising wikiPageWikiLink Cola_wars.
- Comparative_advertising wikiPageWikiLink Daisy_(advertisement).
- Comparative_advertising wikiPageWikiLink Encyclopedia_Galactica.
- Comparative_advertising wikiPageWikiLink Energizer.
- Comparative_advertising wikiPageWikiLink Energizer_Holdings.
- Comparative_advertising wikiPageWikiLink European_Court_of_Justice.
- Comparative_advertising wikiPageWikiLink Federal_Trade_Commission.
- Comparative_advertising wikiPageWikiLink File:Commercial-LBJ1964ElectionAdDaisyGirl.ogv.
- Comparative_advertising wikiPageWikiLink Genesis_does_what_Nintendont.
- Comparative_advertising wikiPageWikiLink Gillette_(brand).
- Comparative_advertising wikiPageWikiLink Google.
- Comparative_advertising wikiPageWikiLink Lanham_Act.
- Comparative_advertising wikiPageWikiLink Law_Council_of_Australia.
- Comparative_advertising wikiPageWikiLink Lyndon_B._Johnson.
- Comparative_advertising wikiPageWikiLink Microsoft.
- Comparative_advertising wikiPageWikiLink Parody_advertisement.
- Comparative_advertising wikiPageWikiLink Pepsi.
- Comparative_advertising wikiPageWikiLink Search_engine.
- Comparative_advertising wikiPageWikiLink Sega_Genesis.
- Comparative_advertising wikiPageWikiLink SodaStream.
- Comparative_advertising wikiPageWikiLink Sodastream.
- Comparative_advertising wikiPageWikiLink Soft-drink.
- Comparative_advertising wikiPageWikiLink Soft_drink.
- Comparative_advertising wikiPageWikiLink Super_Bowl_XLVII.
- Comparative_advertising wikiPageWikiLink Sustainability.
- Comparative_advertising wikiPageWikiLink United_Kingdom.
- Comparative_advertising wikiPageWikiLink United_States.
- Comparative_advertising wikiPageWikiLink Web_search_engine.
- Comparative_advertising wikiPageWikiLink Wikipedia.
- Comparative_advertising wikiPageWikiLinkText "Comparative advertising".
- Comparative_advertising wikiPageWikiLinkText "better than".
- Comparative_advertising wikiPageWikiLinkText "comparative advertising".
- Comparative_advertising wikiPageWikiLinkText "comparative".
- Comparative_advertising wikiPageWikiLinkText "compared".
- Comparative_advertising wikiPageWikiLinkText "comparison".
- Comparative_advertising wikiPageWikiLinkText "mutually-targeted".
- Comparative_advertising hasPhotoCollection Comparative_advertising.
- Comparative_advertising wikiPageUsesTemplate Template:Cite_web.
- Comparative_advertising wikiPageUsesTemplate Template:Reflist.
- Comparative_advertising wikiPageUsesTemplate Template:Use_dmy_dates.
- Comparative_advertising subject Category:Advertising_by_type.
- Comparative_advertising subject Category:Advertising_regulation.
- Comparative_advertising subject Category:Articles_containing_video_clips.
- Comparative_advertising hypernym Advertisement.
- Comparative_advertising type Person.
- Comparative_advertising comment "Comparative advertising or advertising war is an advertisement in which a particular product, or service, specifically mentions a competitor by name for the express purpose of showing why the competitor is inferior to the product naming it.".
- Comparative_advertising label "Comparative advertising".
- Comparative_advertising sameAs Vergleichende_Werbung.
- Comparative_advertising sameAs تبلیغات_تطبیقی.
- Comparative_advertising sameAs Publicité_comparative.
- Comparative_advertising sameAs Pubblicità_comparativa.
- Comparative_advertising sameAs 比較広告.
- Comparative_advertising sameAs 비교광고.
- Comparative_advertising sameAs Vergelijkende_reclame.
- Comparative_advertising sameAs Reklama_porównawcza.
- Comparative_advertising sameAs m.03d0hrc.
- Comparative_advertising sameAs Q518105.
- Comparative_advertising sameAs Q518105.
- Comparative_advertising wasDerivedFrom Comparative_advertising?oldid=679986515.
- Comparative_advertising isPrimaryTopicOf Comparative_advertising.