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- Chappies abstract "Chappies is a brand of bubblegum introduced in South-Africa in the late 1940s. Chappies was created by Arthur Ginsburg while working for Chapelat, a Johannesburg based confectionery manufacturer, as a competitor for the well established Wicks bubblegum.The innovations of Arthur Ginsburg launched the Chappies brand into a position where the name Chappies became synonymous with the word bubblegum. The first innovation was the business model. While the Wicks branded gum was sold for 1c per piece, the smaller Chappies gum was sold at 1c for two pieces. This led to Chappies gaining value as currency as shopkeepers would give change in the form of gum. The second innovation was the inclusion of "Did you know" trivia on the inside of the wrappers.By the late 1970s the brand had spread to Zambia, the Congo area and Rhodesia (now Zimbabwe), and held a local market share of 90%. It was at this time that Ginburg and his partners decided to sell the brand to Cadbury, who still owns the brand today.In early 2008 the marketing firm "Berge Farrel" was contracted by Cadbury to rejuvenate the now almost 50-year-old Chappies identity. Their changes included redesigned packaging as well as an update yet still recognizable mascot, the Chappies Chipmunk.".
- Chappies wikiPageExternalLink www.chappies.co.za.
- Chappies wikiPageID "38037949".
- Chappies wikiPageLength "2516".
- Chappies wikiPageOutDegree "11".
- Chappies wikiPageRevisionID "681560128".
- Chappies wikiPageWikiLink Bubble_gum.
- Chappies wikiPageWikiLink Bubblegum.
- Chappies wikiPageWikiLink Cadbury.
- Chappies wikiPageWikiLink Category:Cadbury_brands.
- Chappies wikiPageWikiLink Category:Chewing_gum.
- Chappies wikiPageWikiLink Category:Mondelēz_brands.
- Chappies wikiPageWikiLink Congo_(area).
- Chappies wikiPageWikiLink Congo_Basin.
- Chappies wikiPageWikiLink Johannesburg.
- Chappies wikiPageWikiLink Rhodesia.
- Chappies wikiPageWikiLink South_Africa.
- Chappies wikiPageWikiLink Zambia.
- Chappies wikiPageWikiLink Zimbabwe.
- Chappies currentowner Cadbury.
- Chappies hasPhotoCollection Chappies.
- Chappies introduced "1930.0".
- Chappies markets "South-Africa".
- Chappies name "Cadbury Chappies".
- Chappies origin South_Africa.
- Chappies previousowners "Chapelat".
- Chappies tagline "Unwrap an Adventure".
- Chappies type "Candy".
- Chappies website www.chappies.co.za.
- Chappies wikiPageUsesTemplate Template:Confection-stub.
- Chappies wikiPageUsesTemplate Template:Infobox_brand.
- Chappies wikiPageUsesTemplate Template:Refimprove.
- Chappies wikiPageUsesTemplate Template:Reflist.
- Chappies subject Category:Cadbury_brands.
- Chappies subject Category:Chewing_gum.
- Chappies subject Category:Mondelēz_brands.
- Chappies hypernym Brand.
- Chappies type Article.
- Chappies type Company.
- Chappies type Food.
- Chappies type Article.
- Chappies type Brand.
- Chappies type Food.
- Chappies comment "Chappies is a brand of bubblegum introduced in South-Africa in the late 1940s. Chappies was created by Arthur Ginsburg while working for Chapelat, a Johannesburg based confectionery manufacturer, as a competitor for the well established Wicks bubblegum.The innovations of Arthur Ginsburg launched the Chappies brand into a position where the name Chappies became synonymous with the word bubblegum. The first innovation was the business model.".
- Chappies label "Chappies".
- Chappies sameAs m.0pcfjr7.
- Chappies sameAs Q5073404.
- Chappies sameAs Q5073404.
- Chappies wasDerivedFrom Chappies?oldid=681560128.
- Chappies homepage www.chappies.co.za.
- Chappies isPrimaryTopicOf Chappies.