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- Arthur_W._Page abstract "Arthur W. Page was a vice president and director of AT&T from 1927 to 1947. He is sometimes referred to as "the father of corporate public relations" for his work at AT&T. The company was experiencing resistance from the public to its monopolization efforts. Page established a series of public relations heuristics generally referred to as the Page Principles.Arthur was born 10 September 1883 to Walter Hines Page and his wife Willa A. Page of Aberdeen, North Carolina. Arthur helped his father with the monthly magazine World's Work, and in 1913 took over as editor from his father.In 1927 Walter S. Gifford hired Page to become vice-president for public relations at AT&T. One of his first assignments was to prepare a speech for President Gifford to present in October that year to the National Association of Railroad and Utilities Commissioners meeting in Dallas, Texas.In the early 1900s, AT&T had assessed that 90 percent of its press coverage was negative, which was reduced to 60 percent by changing its business practices and disseminating information to the press. According to business historian John Brooks, Page positioned the company as a public utility and increased the public's appreciation for its contributions to society. On the other hand, Stuart Ewen wrote that AT&T used its advertising dollars with newspapers to manipulate its coverage and had their public relations team write feature stories that were published as if they were written by independent journalists.In 1941, when the book The Bell Telephone System by A.W. Page was published, the Dallas speech was quoted in chapter 2: "Responsibility for such a large part of the entire telephone service of the country...imposes on the management an unusual obligation to the public..."Arthur lived until September, 1960.He is today recognized in the name of an organization called the Arthur W. Page Society, an organization for senior public relations executives.".
- Arthur_W._Page birthDate "1883".
- Arthur_W._Page birthYear "1883".
- Arthur_W._Page deathDate "1960".
- Arthur_W._Page deathYear "1960".
- Arthur_W._Page wikiPageID "5987829".
- Arthur_W._Page wikiPageLength "4256".
- Arthur_W._Page wikiPageOutDegree "15".
- Arthur_W._Page wikiPageRevisionID "660497162".
- Arthur_W._Page wikiPageWikiLink AT&T.
- Arthur_W._Page wikiPageWikiLink Aberdeen,_North_Carolina.
- Arthur_W._Page wikiPageWikiLink Category:1883_births.
- Arthur_W._Page wikiPageWikiLink Category:1960_deaths.
- Arthur_W._Page wikiPageWikiLink Category:AT&T.
- Arthur_W._Page wikiPageWikiLink Category:American_public_relations_people.
- Arthur_W._Page wikiPageWikiLink Category:Harvard_University_alumni.
- Arthur_W._Page wikiPageWikiLink Dallas.
- Arthur_W._Page wikiPageWikiLink Dallas,_Texas.
- Arthur_W._Page wikiPageWikiLink John_Brooks_(writer).
- Arthur_W._Page wikiPageWikiLink Public_relations.
- Arthur_W._Page wikiPageWikiLink Public_utility.
- Arthur_W._Page wikiPageWikiLink The_Worlds_Work.
- Arthur_W._Page wikiPageWikiLink Vice_president.
- Arthur_W._Page wikiPageWikiLink Walter_Hines_Page.
- Arthur_W._Page wikiPageWikiLink Walter_S._Gifford.
- Arthur_W._Page wikiPageWikiLink Walter_Sherman_Gifford.
- Arthur_W._Page wikiPageWikiLink Worlds_Work.
- Arthur_W._Page wikiPageWikiLinkText "Arthur W. Page".
- Arthur_W._Page dateOfBirth "1883".
- Arthur_W._Page dateOfDeath "1960".
- Arthur_W._Page hasPhotoCollection Arthur_W._Page.
- Arthur_W._Page name "Page, Arthur W.".
- Arthur_W._Page shortDescription "American public relations expert".
- Arthur_W._Page wikiPageUsesTemplate Template:Persondata.
- Arthur_W._Page wikiPageUsesTemplate Template:Reflist.
- Arthur_W._Page description "American public relations expert".
- Arthur_W._Page description "American public relations expert".
- Arthur_W._Page subject Category:1883_births.
- Arthur_W._Page subject Category:1960_deaths.
- Arthur_W._Page subject Category:AT&T.
- Arthur_W._Page subject Category:American_public_relations_people.
- Arthur_W._Page subject Category:Harvard_University_alumni.
- Arthur_W._Page hypernym President.
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- Arthur_W._Page comment "Arthur W. Page was a vice president and director of AT&T from 1927 to 1947. He is sometimes referred to as "the father of corporate public relations" for his work at AT&T. The company was experiencing resistance from the public to its monopolization efforts. Page established a series of public relations heuristics generally referred to as the Page Principles.Arthur was born 10 September 1883 to Walter Hines Page and his wife Willa A. Page of Aberdeen, North Carolina.".
- Arthur_W._Page label "Arthur W. Page".
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- Arthur_W._Page wasDerivedFrom Arthur_W._Page?oldid=660497162.
- Arthur_W._Page givenName "Arthur W.".
- Arthur_W._Page isPrimaryTopicOf Arthur_W._Page.
- Arthur_W._Page name "Arthur W. Page".
- Arthur_W._Page name "Page, Arthur W.".
- Arthur_W._Page surname "Page".