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- 4001018.article accessdate "2013-08-12".
- 4001018.article date "2012-04-05".
- 4001018.article first "Lucy".
- 4001018.article isCitedBy Debranding.
- 4001018.article last "Handley".
- 4001018.article newspaper Marketing_Week.
- 4001018.article title "Debranding: The great name-dropping gamble".
- 4001018.article url "http://www.marketingweek.co.uk/trends/debranding-the-great-name-dropping-gamble/4001018.article".