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- ri-su97f.htm accessdate "2008-01-15".
- ri-su97f.htm archivedate "2007-12-23".
- ri-su97f.htm archiveurl ri-su97f.htm.
- ri-su97f.htm author "Mark Kassof".
- ri-su97f.htm date "June 1997".
- ri-su97f.htm isCitedBy Fallon_Worldwide.
- ri-su97f.htm isCitedBy McDonalds_Deluxe_line.
- ri-su97f.htm publisher "Kassof.com".
- ri-su97f.htm title "Lessons from marketing flops.".
- ri-su97f.htm url ri-su97f.htm.