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- Martin-and-Lawson-1998.pdf first1 "Brett A. S.".
- Martin-and-Lawson-1998.pdf first2 "Robert".
- Martin-and-Lawson-1998.pdf format "PDF".
- Martin-and-Lawson-1998.pdf isCitedBy Mood_(psychology).
- Martin-and-Lawson-1998.pdf issue "1".
- Martin-and-Lawson-1998.pdf journal "Australasian Marketing Journal".
- Martin-and-Lawson-1998.pdf last1 "Martin".
- Martin-and-Lawson-1998.pdf last2 "Lawson".
- Martin-and-Lawson-1998.pdf pages "35–50".
- Martin-and-Lawson-1998.pdf title "Mood and Framing Effects in Advertising".
- Martin-and-Lawson-1998.pdf url Martin-and-Lawson-1998.pdf.
- Martin-and-Lawson-1998.pdf volume "2".
- Martin-and-Lawson-1998.pdf year "1998".