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- Q937381 subject Q6900714.
- Q937381 subject Q7483865.
- Q937381 subject Q8172358.
- Q937381 subject Q8309620.
- Q937381 subject Q8591460.
- Q937381 subject Q8794870.
- Q937381 abstract "The Wonderbra is a type of push-up underwire brassiere that gained worldwide prominence in the 1990s. Although the Wonderbra name was first trademarked in the U.S. in 1955, the brand was developed in Canada. Moses (Moe) Nadler, founder and majority owner of the Canadian Lady Corset Company, licensed the trademark for the Canadian market in 1939. By the 1960s the Canadian Lady brand had become known in Canada as "Wonderbra, the company." In 1961 the company introduced the Model 1300 plunge push-up bra. This bra became one of the best-selling Canadian styles and is virtually identical to today's Wonderbra.In 1968, Canadian Lady changed its name to Canadian Lady-Canadelle Inc., was sold to Consolidated Foods (now Sara Lee Corporation), and later became Canadelle Inc. During the 1970s Wonderbra was repositioned as the company's fashionable and sexy brand, and became the Canadian market leader.In 1991, the push-up Wonderbra became a sensation in the UK, although it had been sold there since 1964 under license by the Gossard division of Courtaulds Textiles. Sara Lee Corporation did not renew Gossard's license and redesigned the push-up style for the reintroduction of the Wonderbra to the U.S. market in 1994.Since 1994, the Wonderbra has expanded from the single push-up design into a full-range lingerie fashion label in most of the world. In most countries, the brand emphasizes sex-appeal. In its native Canada, however, the brand promotes the functional qualities of its products—a departure from the strategy that made Wonderbra the top-seller in the 1970s.".
- Q937381 thumbnail Circa_1975_Wonderbra.jpg?width=300.
- Q937381 wikiPageExternalLink the_greatest_canadian_invention.
- Q937381 wikiPageExternalLink viewobject.php?Lang=1&accessnumber=M2007.54.3.
- Q937381 wikiPageExternalLink 9819436.html.
- Q937381 wikiPageExternalLink www.wonderbra.ca.
- Q937381 wikiPageExternalLink www.wonderbra.com.
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- Q937381 comment "The Wonderbra is a type of push-up underwire brassiere that gained worldwide prominence in the 1990s. Although the Wonderbra name was first trademarked in the U.S. in 1955, the brand was developed in Canada. Moses (Moe) Nadler, founder and majority owner of the Canadian Lady Corset Company, licensed the trademark for the Canadian market in 1939.".
- Q937381 label "Wonderbra".
- Q937381 depiction Circa_1975_Wonderbra.jpg.
- Q937381 homepage www.wonderbra.ca.