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- Q8038228 description "American businessman".
- Q8038228 description "American businessman".
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- Q8038228 abstract "Wright Massey (b. June 21, 1953) is an American businessman and entrepreneur most widely known as the Vice President of Development of Starbucks, the Director of Design at The Disney Store, and designer of the famous Coca-Cola sign in Times Square. Wright Massey founded Brand Architecture, his architecture and design firm, in 1999, and is currently redesigning Outback Steakhouse.In 1994, he joined Seattle's Starbucks to completely redesign the stores. He is credited with creating the Synergistic Rollout Program that built one store per day, saving Starbucks $20M a year. Massey also established the Creative Services Group which produced the brand identity and the store design. Massey created a visual brand language for Starbucks that was recognizable and distinctive, the way Coca-Cola maintained the color red, the Spencerian script, and the red bottle for over 100 years. The visual brand language consisted of icons, stories, and color palettes that conveyed the look and feel of Starbucks graphics.Massey's Synergistic Rollout Program helped aggressively expand Starbucks' reach across the United States. In Schultz's co-authored book called Pour Your Heart into It, Schultz states about Massey: "Given the apparently contradictory tasks of lowering costs while creating a better design, Wright’s team not only accomplished that but also a third: devising novel formats that would allow sales in locations we never could have considered before."".
- Q8038228 birthDate "1953-06-21".
- Q8038228 birthPlace Q1018467.
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- Q8038228 birthPlace Q30.
- Q8038228 birthYear "1953".
- Q8038228 occupation Q484876.
- Q8038228 thumbnail Massey_Brand_Architecture.jpg?width=300.
- Q8038228 wikiPageExternalLink www.brandarchitectureinc.com.
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- Q8038228 birthDate "1953-06-21".
- Q8038228 birthPlace Q1018467.
- Q8038228 birthPlace Q1454.
- Q8038228 birthPlace Q30.
- Q8038228 dateOfBirth "1953-06-21".
- Q8038228 name "Massey, Wright".
- Q8038228 name "Wright Massey".
- Q8038228 occupation Q484876.
- Q8038228 placeOfBirth Q1018467.
- Q8038228 placeOfBirth Q1454.
- Q8038228 placeOfBirth Q30.
- Q8038228 shortDescription "American businessman".
- Q8038228 website www.brandarchitectureinc.com.
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- Q8038228 comment "Wright Massey (b. June 21, 1953) is an American businessman and entrepreneur most widely known as the Vice President of Development of Starbucks, the Director of Design at The Disney Store, and designer of the famous Coca-Cola sign in Times Square. Wright Massey founded Brand Architecture, his architecture and design firm, in 1999, and is currently redesigning Outback Steakhouse.In 1994, he joined Seattle's Starbucks to completely redesign the stores.".
- Q8038228 label "Wright Massey".
- Q8038228 depiction Massey_Brand_Architecture.jpg.
- Q8038228 givenName "Wright".
- Q8038228 homepage www.brandarchitectureinc.com.
- Q8038228 name "Massey, Wright".
- Q8038228 name "Wright Massey".
- Q8038228 surname "Massey".