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- Q795722 subject Q7012234.
- Q795722 subject Q8308008.
- Q795722 abstract "The growth–share matrix (aka the product portfolio, BCG-matrix, Boston matrix, Boston Consulting Group analysis, portfolio diagram) is a chart that was created by Bruce D. Henderson for the Boston Consulting Group in 1970 to help corporations to analyze their business units, that is, their product lines. This helps the company allocate resources and is used as an analytical tool in brand marketing, product management, strategic management, and portfolio analysis. Analysis of market performance by firms using its principles has recently called its usefulness into question.".
- Q795722 thumbnail Folio_Plot_BCG_Matrix_Example.png?width=300.
- Q795722 wikiPageExternalLink 717.abstract.
- Q795722 wikiPageWikiLink Q103639.
- Q795722 wikiPageWikiLink Q1045782.
- Q795722 wikiPageWikiLink Q1057653.
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- Q795722 wikiPageWikiLink Q1932925.
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- Q795722 wikiPageWikiLink Q275186.
- Q795722 wikiPageWikiLink Q3084961.
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- Q795722 wikiPageWikiLink Q431289.
- Q795722 wikiPageWikiLink Q43637.
- Q795722 wikiPageWikiLink Q4497217.
- Q795722 wikiPageWikiLink Q474164.
- Q795722 wikiPageWikiLink Q4947859.
- Q795722 wikiPageWikiLink Q618760.
- Q795722 wikiPageWikiLink Q7012234.
- Q795722 wikiPageWikiLink Q79721.
- Q795722 wikiPageWikiLink Q828814.
- Q795722 wikiPageWikiLink Q8308008.
- Q795722 wikiPageWikiLink Q833406.
- Q795722 wikiPageWikiLink Q844123.
- Q795722 wikiPageWikiLink Q844924.
- Q795722 wikiPageWikiLink Q8473.
- Q795722 wikiPageWikiLink Q963465.
- Q795722 comment "The growth–share matrix (aka the product portfolio, BCG-matrix, Boston matrix, Boston Consulting Group analysis, portfolio diagram) is a chart that was created by Bruce D. Henderson for the Boston Consulting Group in 1970 to help corporations to analyze their business units, that is, their product lines. This helps the company allocate resources and is used as an analytical tool in brand marketing, product management, strategic management, and portfolio analysis.".
- Q795722 label "Growth–share matrix".
- Q795722 depiction Folio_Plot_BCG_Matrix_Example.png.