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- Q7662774 subject Q6416472.
- Q7662774 abstract "Synthetic personalisation is the process of addressing mass audiences as though they were individuals through inclusive language usage. It developed from critical discourse analysis (CDA), a branch of sociolinguistics concentrating upon how power is articulated.Norman Fairclough, credited with developing the concept, calls it "a compensatory tendency to give the impression of treating each of the people 'handled' en masse as an individual. Examples would be air travel (have a nice day), [and] restaurants (welcome to Wimpy!)" (2001: 52).The use of second person pronouns contributes significantly to the process of synthetic personalisation within the mass media. It is extremely common to encounter constructions such as "See you after the break" on television shows prior to commercial breaks. (This example is also common in Paddy Scannell's concept of Broadcast Sociability.)Mary Talbot ([1995]/2003) used the concept in her work on a synthetic sisterhood in teenage girls' magazines, analysing the linguistic devices (pronouns, presuppositions) constructing a simulated friendship between reader and producer. Using a variety of sociolinguistic concepts, including positive politeness, she comments upon the ideological implications, such as patriarchy.".
- Q7662774 wikiPageWikiLink Q1076131.
- Q7662774 wikiPageWikiLink Q11033.
- Q7662774 wikiPageWikiLink Q160845.
- Q7662774 wikiPageWikiLink Q1789511.
- Q7662774 wikiPageWikiLink Q181339.
- Q7662774 wikiPageWikiLink Q281287.
- Q7662774 wikiPageWikiLink Q36224.
- Q7662774 wikiPageWikiLink Q41298.
- Q7662774 wikiPageWikiLink Q6416472.
- Q7662774 wikiPageWikiLink Q6780811.
- Q7662774 wikiPageWikiLink Q709027.
- Q7662774 wikiPageWikiLink Q7257.
- Q7662774 wikiPageWikiLink Q854995.
- Q7662774 comment "Synthetic personalisation is the process of addressing mass audiences as though they were individuals through inclusive language usage. It developed from critical discourse analysis (CDA), a branch of sociolinguistics concentrating upon how power is articulated.Norman Fairclough, credited with developing the concept, calls it "a compensatory tendency to give the impression of treating each of the people 'handled' en masse as an individual.".
- Q7662774 label "Synthetic personalisation".